Amazon Black Friday Week Returns From 19 to 30 November

Amazon’s Black Friday Week and Cyber Monday deal events will return from 19 to 30 November, with more than a million deals across categories including Home & Kitchen, Beauty & Self-Care, Tech & Electronics, Fashion and Toys, and discounts of up to 45%.

UK customers can save across all categories, with deals on brands including Samsung, LEGO, Ninja, Shark, CeraVe, Oral-B and Sony. Throughout the event, Prime members will have exclusive access to Epic Prime Deals, featuring two daily deal drops on brands such as Philips, Braun and Samsonite.

Doug Herrington, CEO of Worldwide Amazon Stores, said:

Savings on Amazon devices, including Echo, Fire TV Stick, Ember smart TVs, Kindle, Ring and Blink, begin from 16 November, with Amazon Alexa tablets following from 18 November. Fashion offers include up to 40% off selected fashion, shoes, luggage and jewellery, alongside winter sports gear and sports tech, while customers making their first purchase in Amazon Fashion & Sports can receive a one-time £10 discount when spending £25 or more.

Amazon’s own brands will offer up to 40% off everyday essentials from byAmazon, up to 50% off Amazon Essentials winterwear and up to 25% off Amazon Basics home essentials. Amazon Fresh will offer up to 30% off groceries from brands including Actimel, Heck, Häagen-Dazs and Fage, and Amazon Resale customers will receive a further 10% off a selection of used and returned products.

Fast delivery is also part of the pitch. Same-Day Delivery brings groceries and everyday essentials to cities including London and Manchester, while Amazon Now delivers everyday essentials in around 30 minutes or less across London, Manchester and selected parts of Birmingham. During the event, Amazon Now will offer up to 30% off brands including Optimum Nutrition, Nescafé and Whitley Neill, with new customers able to save up to £25 across their first five orders on a minimum spend of £25.

A HarrisX survey commissioned by Amazon found that 51% of UK online shoppers say their non-essential Black Friday, Cyber Monday and festive purchases will be mostly or entirely for other people, while 74% say shopping feels effortless when they can find everything in one place. Amazon’s Christmas Shop groups gift guides by recipient, price point and interest.

To help shoppers plan, the retailer is highlighting tools including Price History, which shows up to 365 days of pricing on product pages, its AI shopping assistant for product details and personalised suggestions, Amazon Lens visual search and deal alerts on saved Lists. The event follows the launch of Amazon’s Christmas advert, Joy Delivered.

Black Friday Week deals will be available at amazon.co.uk/blackfriday. New customers can join Prime with a 30-day free trial, if eligible, before paying £8.99 a month, while students and 18 to 24-year-olds can join for £4.49 a month.

Terry Clark

Publisher and Content Director at 365 Retail | Website | + postsBio

Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.

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