Award-winning makeup brand VIEVE has announced the opening of its new pop-up store at Buchanan Galleries in Glasgow. The store, set to launch on Thursday, 5th December 2024, will showcase the brand’s full collection, including exclusive new merchandise.
The pop-up has been crafted by experiential agency Backlash, marking their second collaboration with VIEVE this year. Visitors will be invited to step into a world of high-performance, vegan, and cruelty-free beauty where self-expression meets innovation. Backlash’s expertise ensures a dynamic and immersive experience that highlights the ethos and creativity at the heart of VIEVE.
A Celebration of Local Talent
Founded by professional Glasgow makeup artist Jamie Genevieve, VIEVE has become a cult favourite in the beauty world. Known for high-performance, vegan, and cruelty-free products, the brand empowers customers to define beauty on their terms. From the Skin Nova Complexion Balm to the Sunset Blush Balm and Modern Mascara, VIEVE offers a curated selection that blends inclusivity and self-expression.
Visitors to the store will have the opportunity to explore the brand’s innovative products, including bestsellers such as Skin Nova, Lip Dew, and the new Skin Nova Complexion Balm. In addition, makeup artists will be available on-site to provide expert advice, enhancing the hands-on shopping experience VIEVE is renowned for.
Centre Director Welcomes VIEVE
Kathy Murdoch, Centre Director at Buchanan Galleries, shared her enthusiasm for the brand’s return to Glasgow:
“VIEVE is one of the most frequently requested brands by our guests, so we’re really excited to be welcoming them to our retailer line-up this year, just in time for Christmas. There is already a real buzz about VIEVE returning to its hometown with a new pop-up, providing an opportunity for visitors to explore their fantastic beauty collection. It’s going to be well worth the wait for our guests!”
Supporting Local Brands
The VIEVE pop-up follows the announcement of another Glasgow-based business joining Buchanan Galleries this holiday season. On 26th November, liqueur brand Panther Milk will open a Christmas pop-up offering its premium oat milk cocktail range, including the original Panther Milk Crema.
The VIEVE pop-up at Buchanan Galleries will officially open on 5th December 2024. Customers are encouraged to visit for a chance to explore exclusive products, enjoy expert makeup advice, and shop the brand’s sought-after collections.
