Japanese fashion brand Onitsuka Tiger has opened its first flagship store in Spain, unveiling a space that merges contemporary design with the brand’s heritage. Located on Barcelona’s prestigious Passeig de Gràcia, the two-story store officially opened its doors on Monday, March 3, 2025.
A Fusion of Tokyo and Barcelona
Designed by STUDIODINICATALDI, the store blends Tokyo-inspired modernity with the elegance of its historic Passeig de Gràcia location. The ground floor features Onitsuka Tiger’s signature yellow hues, glossy surfaces, and minimalist displays, creating a dynamic, light-filled space that highlights the brand’s collections.
A Celebration of Heritage and Innovation
Beyond retail, the basement level has been transformed into a gallery space, featuring an archive collection of Onitsuka Tiger’s iconic footwear. This dedicated exhibition area celebrates the brand’s history and innovation, offering visitors an opportunity to explore its evolution over the decades.
Ryoji Shoda, Head of Onitsuka Tiger Company, highlighted the significance of the store’s opening:
“In Barcelona, where tradition and innovation coexist, the opening of our flagship store on Passeig de Gràcia, one of the world’s premier shopping destinations, marks a significant milestone in our brand strategy across Europe. We aspire to embody the spirit of our brand, which continually challenges itself while honoring tradition. Our goal is to contribute to the preservation of vital cultural heritage, enhance the value of art, and foster the development of the city, all in synergy with Passeig de Gràcia.”
Onitsuka Tiger’s Expansion in Europe
This Barcelona flagship is a key part of Onitsuka Tiger’s broader European retail strategy, reinforcing its presence in high-profile shopping districts. The brand continues to evolve, blending fashion with sportswear influences while maintaining its commitment to craftsmanship and contemporary style.
