Rituals will open a new boutique at The Gyle Shopping Centre in Edinburgh in September 2026.
The new Rituals boutique at The Gyle Shopping Centre will carry the beauty and wellbeing brand’s bath, body and home ranges. Its retail format will present the collections around the themes of mindfulness and self-care, with the opening forming part of Rituals’ continuing UK expansion into high-footfall destinations.
Company Background
Founded in Amsterdam in 2000, Rituals has developed a portfolio spanning body care, home fragrance, skincare, men’s care and homeware. Its products draw on ancient traditions, reflecting the company’s approach to turning everyday routines into more considered moments.
The company operates in more than 33 countries, including locations in London, Paris and Hong Kong. According to the announcement, its estate comprises more than 1,300 boutiques and 4,176 shop-in-shop locations, alongside its Mind Oasis concept.
Environmental And Social Commitments
Rituals Cosmetics is a Certified B Corporation™ and says it is continuing to improve its social and environmental impact. The business is working towards formulations containing 90 per cent natural-origin ingredients, together with packaging that is refillable, recyclable or made from recycled material.
The company has also pledged 10 per cent of its net profit to initiatives supporting the wellbeing of people and the planet.
