Superdrug has reopened its refurbished store at Merry Hill following a major transformation that has made the 12,831 sq ft location the largest store in its UK estate.
The Upper Mall store, at the Merry Hill shopping centre in Brierley Hill, has created 15 permanent roles, with a further 10 seasonal positions planned for the Christmas period. The destination is owned and operated by Redical.
The investment forms part of Superdrug’s wider bricks-and-mortar expansion programme, under which the retailer plans to open 30 new UK stores during 2026. The reopening also follows earlier plans to significantly upsize Superdrug’s presence at Merry Hill as part of continued investment in the destination.
Expanded Beauty and Health Offer
The refurbished store carries an expanded selection of international and trending beauty brands, including Biodance and Medicube, alongside Superdrug own-brand ranges Studio London, B. Skin, Me+, Vitamin E and Optimum.
An extended premium fragrance range has also been introduced, while services within the store include a pharmacy, aesthetics clinic and piercing studio.
Superdrug is continuing the expansion of its accredited Aesthetics Clinic offer at the location. The clinic is registered with the Care Quality Commission and provides regulated aesthetic treatments on the high street.
Customers can also join Superdrug’s Health & Beautycard and VIP Rewards programmes, through which members can earn and redeem points and access benefits including member pricing, bonus-point promotions, birthday treats and payment using accumulated points.
Opening-day activity includes a live DJ set, while the first 50 customers through the doors will receive a £10 Superdrug voucher.
“We’re delighted to be opening the doors to our newly refurbished store at Merry Hill, which is now the largest store in our estate. The 12,831 sq. ft. store brings together everything customers love about Superdrug, from great value across health, beauty and wellbeing to the latest international beauty trends and much-loved own-brand favourites.”
Clare Jennings
Property Director, Superdrug
“Our refurbished store gives customers the chance to explore our dedicated Beauty Studio, discover an extensive premium fragrance collection and shop the latest trends across beauty and skincare. We’re excited to welcome both new and existing Superdrug customers and hope they enjoy discovering everything our refurbished store has to offer”
Clare Jennings
Property Director, Superdrug
Merry Hill Investment
“The full reopening of Superdrug in its new, significantly expanded format marks an important milestone for Merry Hill, reinforcing our position as a leading destination for health, beauty and wellness. As Merry Hill continues to evolve, the unveiling of the UK’s largest Superdrug store demonstrates our commitment to delivering an increasingly compelling offer for visitors, and the growing appeal of the destination for best-in-class retailers.”
Alistair Winning
Leasing Manager, Redical
Superdrug operates more than 780 stores across the UK and Ireland. The Merry Hill investment sits alongside its 2026 programme of 30 new UK stores and continued investment in its existing estate.
Redical was established in 2020 and operates shopping centres and urban mixed-use estates in the UK. The company acquired Merry Hill in 2026, having previously acquired The Liberty Romford and Victoria Leeds in 2022 and Clayton Square in 2021.
Merry Hill attracts nearly 16 million visitors annually and is home to more than 175 brands. Its mix includes Hollywood Bowl, Wagamama, ASK Italian, Nike Unite, KENJI and Rituals, while Harvey Norman opened a 57,000 sq ft store in the former Debenhams space in 2024 alongside the UK debut of XF Gym.
The centre is also anchored by M&S, Sports Direct, Boots, Primark, Next and H&M, with Asda and a 10-screen Odeon forming part of the wider offer. Merry Hill supports more than 8,000 jobs, representing around 6.3% of the local retail workforce.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
