Merry Hill has confirmed that Superdrug will significantly upsize its store at the centre, doubling its footprint to 16,000 sq ft and creating one of the brand’s largest UK locations. Planned to open in Q2 2026, the move represents a further commitment by the health and beauty retailer to the super-regional destination.
The expansion follows a period of sustained investment at the centre and positions Superdrug alongside a growing line-up of retailers choosing to enhance their presence at Merry Hill.
Superdrug will recommit to Merry Hill with an upsized store offering an expanded beauty range and in-store services including ear piercing, manicures and eyebrow threading.
Health and beauty focus
The upsize follows the opening of a 100,000 sq ft Marks & Spencer flagship store at the centre in November and reinforces Merry Hill’s appeal to health, beauty and wellness brands. The centre reports a 3% year-on-year uplift in sales across this category to date in 2025.
Earlier this year, value health and beauty retailer Savers, a sister brand to Superdrug under A.S. Watson ownership, relocated into a 5,000 sq ft unit at Merry Hill, now its largest store in the UK.
“Superdrug’s decision to upsize with us, creating one of its largest UK stores while investing in its existing space, shows how our tenants are succeeding. Merry Hill’s ability to attract investment is based on our understanding of what our catchment wants to spend their money on, meaning leading brands can thrive in the long-term.”— Nick Round, Senior Asset Manager, Sovereign Centros (CBRE)
“This year, we will continue our programme of refurbishing stores, acquiring new sites and expanding existing stores, with Merry Hill selected as the site for one of our largest Superdrug stores in the UK. Choosing Merry Hill for this expansion was ideal, given its strong mix of health and beauty retailers and its position as a super-regional hub in the West Midlands. It’s the perfect location to grow our store and continue serving our loyal Merry Hill customers.”— Clare Jennings, Property Director, Superdrug
Investment and leasing activity
The announcement follows confirmation of a further 20,000 sq ft of new signings and reinvestments at Merry Hill, including Lovisa, Miniso and Select.
Merry Hill is represented by JLL, Time Retail Partners and Font Real Estate, while Superdrug is represented by Mason Partners.
