Superdrug is set to open a new store at Highcross Leicester in Autumn 2025, taking over two units on the lower mall previously occupied by Paperchase and Designer Furniture Store. The move supports the centre’s ongoing expansion of its beauty and wellbeing offer.
The retailer, recognised as one of the UK’s leading names in health and beauty, follows recent arrivals Rituals and Space NK, adding to a growing list of skincare, fragrance, and wellness brands at the scheme.
The new store will carry a wide range of products, including well-known labels such as L’Oréal, Revolution, e.l.f., and Korean skincare brand TIRTIR. In addition, it will include a nurse-led clinic offering aesthetic services such as anti-wrinkle treatments and fillers. A dedicated Beauty Studio will provide services including eyebrow threading, eyelash extensions, and manicures.
Michelle Menezes, Centre Director at Highcross Leicester, said: “The first half of the year at Highcross has been busy, but exciting, with four fantastic new additions across food, fashion and beauty and wellbeing. From much-anticipated returns to city centre firsts, it’s clear that retailers see real value in establishing a presence here in Leicester. We’re delighted that Superdrug is the latest brand to join the line-up, and we look forward to welcoming them to the Highcross community.
“We’re proud of the wide range of beauty, healthcare and wellbeing brands we’ve managed to build over the years, each offering shoppers a chance to bag both affordable and premium products, while enjoying the unique in-store experiences on offer. Now adding to our lineup is Superdrug; a reliable and trusted brand that gives shoppers access to some of the best names in skincare and beauty at an affordable price.”
Superdrug will trade alongside long-standing tenants including Boots, Lush, Jo Malone, and Clarins, further strengthening Highcross Leicester’s beauty and wellness provision.
Clare Jennings, Property Director at Superdrug, said: “We’re excited to be opening a brand-new store at Highcross Leicester, reinforcing our continued investment in the region. This additional location will give even more customers the opportunity to shop with us in person and experience the latest in trending beauty and everyday essentials.
“The new space will feature our popular Beauty Studio and a much larger footprint to support an expanded range of cosmetics and skincare. We’re proud to be part of Highcross’ evolving retail mix and to offer an enhanced shopping experience for the local community.”
