French slow-luxury footwear brand Nomasei is returning to London with a second, extended pop-up in Notting Hill, running from 12 to 22 November at 2 Blenheim Crescent.
The residency follows the brand’s first London pop-up last October and comes as the UK grows in importance for the business. Nomasei says UK sales have risen by 40% year-on-year, contributing to overall growth of 20% over the same period, and London is one of three international markets, alongside New York and Los Angeles, where it is building its physical presence alongside its digital business.
Founded as a digital-first brand, Nomasei has developed a physical retail strategy built around its Paris showroom and a series of international pop-ups, using each market to test the potential for longer-term retail. Turnover at the Paris showroom is up 25% on 2025, and 40% of the brand’s revenue now comes from returning customers.
“The pop-up is much more than a temporary store for us. It is a way to meet our customers, allow them to touch and try the products, and create a genuine connection with the brand. That first physical experience plays an important role in building lasting relationships.”
Paule Tenaillon & Marine Braquet, Founders, Nomasei
The pop-up will stock the brand’s latest seasonal styles alongside a programme of events. Founders Paule Tenaillon and Marine Braquet will hold one-to-one appointments throughout the residency for press, stylists and tastemakers, who will also be given a preview of the Spring/Summer 2027 collection. Tenaillon, who is also Nomasei’s shoe designer and creative director, will host 45-minute Nono Ateliers in which guests can customise their own pair of the brand’s Nono loafers.
From 19 to 21 November, sustainable denim brand E.L.V. DENIM, founded by former fashion editor and stylist Anna Foster, will join the pop-up with its upcycled denim collection. Foster will style guests in E.L.V. DENIM pieces with Nomasei shoes on the evening of Thursday 19 November, from 6pm to 8pm.
Tenaillon and Braquet met while working at Chloé and between them have three decades of experience at luxury houses including Dior, Jil Sander, Louis Vuitton, Chanel and Givenchy. Nomasei’s shoes are designed in Paris and handcrafted in Tuscany in small quantities, with a range spanning ballet flats, loafers, boots, stilettos and kitten heels.
The Nomasei London pop-up is open from 12 to 22 November 2026 at 2 Blenheim Crescent, Notting Hill, London W11 1NN, from 11am to 7pm Monday to Saturday and from noon to 6pm on Sunday.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
