Fashion brand KAIIA has partnered with Princess Andre on Princess Redefined, an 18-piece leisurewear collection that marks her first in the category and launches on 10 November.
Curated with Princess, the collection combines her personal style with KAIIA’s contemporary aesthetic across relaxed silhouettes, tracksuits and accessories. It mixes her favourite wardrobe staples with new styles intended to encourage experimentation, taking a more fashion-led approach to everyday leisurewear.
The range will be available to customers who sign up to the KAIIA newsletter and download the brand’s app for 24 hours of early access on 9 November, ahead of its public launch at 10am on 10 November 2026. Three exclusive tracksuit styles will be sold through retail partner Footasylum, extending the launch beyond KAIIA’s own channels into selected wholesale distribution. Footasylum has previously added other partner ranges to its offer, including Myprotein’s activewear.
The partnership was revealed through coordinated posts on Princess’s and KAIIA’s Instagram and TikTok channels on 3 November. Princess has a combined following of 3 million across Instagram, TikTok, Facebook and Snapchat.
The campaign was shot at YOU Studios in London on 30 October, with all 18 looks captured across three sets through fashion photography and video. Photographer Alex Hutchinson and videographer Harry Reavley worked on the shoot, with creative direction drawing on music videos and contemporary fashion editorials, and ITV cameras filmed behind-the-scenes footage for The Princess Diaries.
“We’re really excited to be working with Princess on this collection. She’s someone who has a natural sense of style and confidence in the way she dresses, which made her a great fit for KAIIA. She also has a fantastic connection with a young, fashion-conscious audience.
Qasim Akhlaq, CEO, KAIIA
“We wanted this to feel like a genuine collaboration rather than simply putting Princess’s name to a collection. She’s been involved in choosing the pieces and shaping the edit, incorporating the styles she loves alongside some new looks that take her slightly outside her comfort zone.
“The creative direction was really important to us, and we’re delighted with the result. It’s a different side to Princess and a great way to mark our fifth year as a brand. We can’t wait for everyone to see it.”
The launch coincides with KAIIA’s fifth anniversary. The brand has received Drapers Awards nominations for the second year running and has also been recognised for its marketing, and the collaboration forms part of its strategy to reach new audiences through talent partnerships.
KAIIA will mark the launch with a dinner at Footasylum on Oxford Street on 10 November, attended by Princess, her friends and invited guests.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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