True Religion has launched its Holiday 2026 campaign, The Gift Worth Going All In For, starring Latto, Metro Boomin and Summer Walker.
The cinematic campaign is set in a glamorous world inspired by the Diamond District, filled with jewellery counters, gold, diamonds and ice, in which the most coveted piece of all is True Religion. It reframes holiday gifting around personal style and self-expression, presenting the best gift as a statement piece that reflects individuality.
Each of the three music stars plays a role in the story: Latto as the showstopper, Metro Boomin as the mastermind and Summer Walker as the rule breaker.
Kristen D’Arcy, chief marketing officer at True Religion, said the collection goes “all in on the details”.
“Holiday is all about going after what you want. With ‘THE GIFT WORTH GOING ALL IN FOR,’ we’re bringing a little extra attitude, glamour and True Religion energy to the season. Latto, Metro Boomin and Summer Walker each bring their own flavor to the story, making it bigger, bolder and unapologetically individual. And the collection? We went all in on the details, from standout denim to crystals, texture and statement-making finishes. This holiday, True Religion jeans are the gift worth their weight in gold.”
Kristen D’Arcy, Chief Marketing Officer, True Religion
The Holiday 2026 Collection
The collection arrives in a series of drops. The first, Texture Takes Over, mixes furry textures, leopard print, sherpa, velour, sweater knits and matching sets with dimensional stitching, specialty washes and crystal accents on the brand’s signature denim.
The second, Crystal After Dark, is built around black denim, with crystal embellishments across jeans, T-shirts, flannels and sportswear, alongside chains, oversized proportions and dimensional details aimed at nights out.
Running throughout the season, Famous Denim reworks the brand’s best-known silhouettes with statement stitching, seasonal washes, crystal placements and updated proportions, while The Cozy Shop focuses on comfort with matching sets, sherpa, velour, sweater knits, fleece, bouclé and satin. The palette moves from tactile, cosy pieces to dark, high-shine styles and, finally, fresh colour and lighter denim for the New Year.
True Religion is an urban casual lifestyle apparel and accessories brand for women, men and children.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
