Abercrombie & Fitch has officially opened its new store at Bluewater shopping centre, strengthening the centre’s fashion retail line-up. The store, located between Jewells and Massimo Dutti in the Lower Guildhall, began welcoming customers on Friday 11 July.
The new outlet offers an extensive selection of womenswear, menswear and fragrances, including Abercrombie’s signature denim range.
James Waugh, Centre Director at Bluewater, commented on the opening:
“At Bluewater, we pride ourselves on bringing world‑class brands to Kent, and Abercrombie & Fitch is a perfect fit for our retail lineup. As a leading clothing brand globally, their arrival enhances our already strong fashion offering.
“Since we announced that Abercrombie & Fitch would be joining us this year, our guests have been eager to know when the doors would be opening. We are pleased to be able to share the official launch date with our community today, allowing fans of the brand to plan their visits.”
Scott Clarke‑Bryan, EMEA Managing Director of Abercrombie & Fitch Co., added:
“We’re excited to continue our growth in the UK market, and opening an Abercrombie store at Bluewater will help us to reach new customers and build on our momentum in the area. We look forward to both new and existing customers visiting us in Dartford and exploring what this store has to offer.”
The launch marks a significant development for Bluewater as it continues to attract globally recognised retailers to the Kent shopping destination. Positioned in a key location within the Lower Guildhall, the Abercrombie & Fitch store complements existing fashion outlets and contributes to a more diversified shopping experience for visitors.
The opening of Abercrombie & Fitch at Bluewater aligns with the brand’s broader expansion strategy across the UK, providing greater access to its full product range in a physical retail environment. For the Dartford region, this represents another step in reinforcing Bluewater’s role as a leading centre for fashion retail.
As the summer trading period progresses, the arrival of Abercrombie & Fitch is anticipated to draw attention from a wide demographic of style-conscious shoppers, adding to the retail momentum at Bluewater.
