AllSaints has opened its first store of 2025 in Birmingham’s Bullring, replacing its previous ground-floor location with a larger, two-storey unit on the upper level. The new space covers 3,207 sq. ft and occupies a unit previously held by Ted Baker.
Expanded Product Offering in a New Location
The new store offers an extended range of products for men and women, including apparel, handbags, footwear, accessories, jewellery, and fragrance. The relocation provides additional retail space, allowing for a broader selection of products.
The store features a double-height storefront and follows AllSaints’ latest retail design concept, first introduced in Los Angeles in 2024. The updated interior has a lighter and more open layout while retaining the brand’s industrial design elements.
Part of AllSaints’ UK and Global Expansion
The opening forms part of AllSaints’ ongoing expansion, with recent UK store openings in London Bridge, Trafford Centre in Manchester, and two stores in Glasgow. The brand now operates approximately 300 directly managed stores worldwide.
Frankie Mallinson, Global Retail Director at AllSaints, said:
“We are thrilled to unveil our brand new Birmingham Bullring store. Our teams have worked tirelessly to transform the space into one that embodies AllSaints DNA at every turn. From our signature Singer sewing machines to the custom, AllSaints-embossed leather furniture, every detail has been carefully considered to create an unforgettable customer journey that feels undeniably AllSaints.
“All the work we’ve put into this new store reflects our commitment to providing an unparalleled shopping experience for our customers while staying true to the essence of our brand. I am incredibly grateful to our immensely talented field and store teams, whose dedication has been instrumental in bringing this vision to life. We can’t wait to welcome both long-standing and new customers into our new Birmingham home.”
With this latest opening, AllSaints continues to expand its store network in the UK and internationally.
