AllSaints has opened its newest UK store at London’s Battersea Power Station, marking the fashion brand’s ninth domestic opening this year. The 2,000 sq ft unit officially launched on 5 November and is situated on the Upper Ground Floor of Turbine Hall B, next to Curated Makers and Swatch, and opposite Under Armour.
The store features AllSaints’ updated interior design concept first introduced in Los Angeles in 2024, combining a bright, modern layout with signature elements including its sewing machine displays and distinctive lighting.
Stocking a wide selection across womenswear and menswear, as well as footwear and fragrance, the new store has also created five local jobs.
The opening forms part of the wider evolution of Battersea Power Station, a riverside neighbourhood built around the Grade II*-listed landmark. The location now houses more than 150 brands including Aesop, Calvin Klein and Mulberry, alongside a variety of restaurants, bars, leisure venues and public spaces.
To mark the occasion, AllSaints is set to host a launch event at the store on Saturday 8 November. Mirroring recent celebrations for its Cribbs Causeway opening, the event will include live music and 300 giveaway prizes for visitors.
Frankie Mallinson, Global Retail Director at AllSaints, said:
“We’re excited to unveil our new AllSaints store at Battersea Power Station, an iconic London landmark that embodies the creativity and modern edge synonymous with our brand. Opening in another key fashion and cultural destination reinforces our continued commitment to growing AllSaints’ presence across the capital and connecting with our community in inspiring new spaces.”
Renee Moran, Interim Head of Asset Management at Battersea Power Station Development Company, added:
“AllSaints is a defining brand on the UK high street with a strong connection to pop culture and British heritage, making it a perfect fit for Battersea Power Station. The new AllSaints store opens in line with our exciting Christmas decorations and events, adding to the vibrant mix of brands that make for the perfect festive day out.”
