MINISO has opened its newest UK location on North Street, Brighton, with the official launch scheduled for 12pm on 8 November. This marks the brand’s second store in the city, following its existing location at Churchill Square.
The new 138m² store offers a broad selection of pop culture and lifestyle products, including plush toys, blind boxes, beauty essentials, accessories and snacks. Customers will also find exclusive licensed ranges from brands including Hello Kitty and Friends, Disney, Sylvanian Families and Harry Potter.
Situated on one of Brighton’s key shopping thoroughfares, North Street connects central retail zones including The Lanes. MINISO’s arrival on this historic commercial route reflects the brand’s continued expansion across the UK. Recent openings have included stores in Glasgow Central, Croydon, Kingston, Braehead, Liverpool and Milton Keynes.
The launch event will include a performance by a live violinist, and the first 200 customers spending £5 or more will receive a complimentary goody bag worth £25.
Saad Usman, Chief Operating Officer at MINISO UK, said:
“Our brand is built around delivering an engaging and vibrant shopping experience for all visitors, which perfectly ties in with this location’s legacy. From globally loved characters to the latest collectible trends, our stores are designed to surprise and delight customers of all ages and we look forward to bringing even more fun and joy to the Brighton community and creating an unforgettable shopping experience.”
