Boux Avenue has announced the opening of its new flagship store at the Trafford Centre in Manchester, with doors set to open at 11am on Wednesday 12 November 2025. Located on the ground floor next to Space NK and New Balance, the 175 sqm unit marks a significant expansion for the lingerie and nightwear brand.
The store launch includes a series of in-store experiences and giveaways. The first 50 shoppers spending £10 or more on opening day will receive a goodie bag worth £30, as well as smoothies from The Plant Blends. A live DJ set and a personalisation station offering free embroidery on purchases will run from 11am to 6pm.
The embroidery service will continue across the weekend and will be available from 4pm to 8pm on Thursday 13 and Friday 14 November, and from 3pm to 7pm on Saturday 15 November. Shoppers spending £25 or more during select hours on 14 and 15 November will also be able to take part in a “Spin to Win” prize draw featuring free beauty gifts, gift cards and other rewards.
The opening follows Boux Avenue’s recent return to Manchester city centre with a new unit in Manchester Arndale, secured under a 10-year lease agreement.
The Trafford Centre location features Boux Avenue’s latest shopfit, offering a clean and modern interior and luxurious fitting rooms equipped with concierge call buttons and adjustable lighting. Customers will be able to access the brand’s bra fitting service within these suites.
