After trialling the store with employees, Amazon has opened its Amazon Go checkout-free store to the public on 7th Avenue in Seattle. The ‘Just Walk Out Shopping’ experience allows shoppers to simply use the Amazon Go app to enter the store, take the products they want, and go. No lines, no checkout.

The first Amazon Go store has opened in Seattle and could be the UK by the end of 2018.

The checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion and deep learning. Amazon’s Just Walk Out Technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When customers are finished shopping, they can just leave the store. Shortly after, Amazon sends them a receipt and charges their Amazon account.

For those of you wondering, there are humans present in store, both in the kitchen and the store to prep ingredients, making the ready-to-eat food, stock shelves and help customers.

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