In celebration of Black Friday Week, Amazon Black Friday Live will open its doors at Victoria House, London (WC1B 4DA) from 25th – 28th November, inviting guests to enjoy four days of free events, exclusive celebrity-fronted experiences, livestreams and giveaways.

From cocktail-making with Laura Whitmore, an intimate music performance from Ray BLK to a Magic Breakfast book reading with Alesha Dixon, and a small business ‘task off’ with entrepreneurs Spencer Matthews & Jamie Laing, there’s something for everyone. A host of other stars will be joining the line-up, including a beauty Q&A with Vogue Williams, an exclusive livestreamed recording of Amazon Original +44 Podcast with Zeze Millz & Sideman, and a Prime Video Premier League preview with football legend and Prime Video pundit, Patrice Evra.

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Customers can stop by while in London, join one of the exclusive ticketed events (reserve now, limited availability), or watch from home. View the full schedule at

John Boumphrey, UK Country Manager said, “We’ve created this year’s Black Friday Live event specifically to give our customers a bit of an escape, whether they’re joining in person or tuning in from home. Our Black Friday experience features dozens of immersive ways to find great deals on gifts, and some of the nation’s best-loved celebrities will join us for these star-studded events. And to top it off, we will have new ways that customers can support small businesses during Black Friday Week with our small business Gift Finder, small business spotlight and dedicated small business deals page.”

Pre-Black Friday with the Stars – 25th November

A number of Britain’s most-loved famous faces will top the schedule, along with entertainment from a range of small business sellers. Content creator, Micheal ‘Timbsy’ Timbs will preside over the head-to-head Deliveroo Gaming Battle, all livestreamed on Twitch. Presenter and cultural commentator, Zeze Millz and presenter and comedian, Sideman will kick off the line-up on Thursday with a livestreamed recording of their +44 Podcast, along with a surprise guest from the world of film. This will be followed by CleanCo founder, Spencer Matthews and Candy Kittens founder, Jamie Laing, who will go head-to-head in a business ‘task off’ challenge alongside Amazon small business sellers.

Live Music, Cocktail Making, Beauty Tips on Black Friday – 26th November

On Black Friday, singer-songwriter Ray BLK will perform an exclusive live gig from 8.30pm (ticketed event and livestream), while TV presenter and author, Laura Whitmore will host an exclusive cocktail-making livestreamed session with Malfy Gin and Jameson Orange, designed to provide ‘drinks-piration’ for those at home looking to start their weekend in style (further cocktail masterclasses available daily). For those seeking a more sedate end to the week, model and broadcaster Vogue Williams will feature in a livestreamed conversation with ELEMIS expert Grace Coburn on how to get your skin party season ready. Those in attendance at the event will also be able to enjoy complimentary sustainable advent calendar workshops, bath-bomb making, beard-grooming, glitter face-bejewelling and personalised coaster engraving using Dremel’s unique range of multitools – the perfect gift for the DIY fan this Christmas! 

Just a Simple Saturday: Fashion, Drag Bingo and Premier League – 27th November

Kicking off the weekend celebrations will be the East of Eden yoga crew who will host a complimentary ‘yoga for beginners’ session designed to wave goodbye to the strains of the week (repeated Sunday at 11am). The day’s packed schedule will include a Christmas tree decorating workshop, alongside the usual giveaways, food and drink samples and complimentary experiences. Football fans will have the opportunity to join a conversation with football legend and Prime Video pundit, Patrice Evra who will be giving his preview of Prime Video’s upcoming matches, including the Merseyside Derby and Manchester United v Arsenal. The night will be topped off by a high-energy ‘That’s Drag’ bingo show from Orange Gina & Friends, guaranteed to put a smile on participants’ faces.

Family Day Sunday – 28th November

To complete the four-day event, Sunday is Family Day with entertainment for families and kids of all ages. Musician, author and TV personality, Alesha Dixon will be streaming an intimate reading of her latest children’s book Girls Rule, in partnership with charity Magic Breakfast for a local school. The Prime Video Screening Room will also host two exclusive screenings – The War with Grandpaand Cinderella, inviting families to get comfy and enjoy all that the space event has to offer including face painting, nail art, giveaways and more.

The Black Friday Live event space

Alongside the jam-packed schedule of free events, the event space will provide the perfect backdrop to while away a few hours with family and friends. From an Alexa-powered 360 projection room that will transport you to far flung destinations, to a cosy Prime Video Screening Room offering a quiet space to catch up on your favourite Prime Video shows, including Amazon Original Series like Clarkson’s Farm and Modern Love, and a match-making Christmas Grotto that will pair you with the perfect AmazonSmile charity – there’s something for everyone. Coupled with a sustainable product showcase, product demonstrations and complimentary samples from Amazon Fresh, the event will provide just the festive inspiration needed in the run up to the holiday season.

Top Black Friday Deals, Great Gifts and Giveaways

Amazon’s Black Friday Live will also be home to hundreds of the best Black Friday Week deals. Just a few of the great brands showcasing deals, experiences, or offering prize giveaways at the Home of Black Friday experience include Pernod Ricard UK, Deliveroo, ELEMIS, Dremel, Bosch Pro, Bang & Olufsen, Dell, Hasbro, This Works, Candy Kittens, CleanCo, Superfoodio, Gamely Ltd and The Ilex Wood. There will be a selection of Pernod Ricard UK drinks available from the bar throughout the event, including Jameson Orange Dark Chocolate Espresso Martini, The Glenlivet Marmalade Sour, Chivas Old Fashioned, Malfy La Dolce Vita Spritz, Beefeater Dry Gin & Tonic, Leaps and Bounds Shiraz and Chardonnay. 

Visit or Tune In to Black Friday Live

Entrance to Black Friday Live is free to all with non-ticketed activities available on a first come, first served basis. Some events will be ticketed – for full schedule, ticket booking and to watch livestreams, visit To attend the event, head to Black Friday Live, Victoria House, London, WC1B 4DA. Opening times as follows:

Thursday 25th November: 12 midday – 9pm

Friday 26th November: 12 midday – 10pm

Saturday 27th November: 11am – 8pm

Sunday 28th November: 11am – 5pm