New research by card payment provider Paymentsense has revealed the brands with the most in demand Black Friday deals this year!

Ahead of Black Friday on the 26th November, the payment experts analysed Google search data for over 1,000 of the world’s best known companies to discover which brands consumers are searching for the most in relation to Black Friday in the UK and across the world.

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These are the top 20 brands in the UK with the most in demand Black Friday deals:

Rank

Brand

Industry

Search Term

UK monthly Search Volume

1

Argos

Catalogue Retailer

Argos Black Friday

27,100

2

Boots

Health And Beauty

Boots Black Friday

22,200

3

John Lewis

Department Store

John Lewis Black Friday

22,200

4

Aldi

Supermarket

Aldi Black Friday

18,100

5

Amazon

Online Retailer

Amazon Black Friday

12,100

6

Pandora

Jewellery

Pandora Black Friday

12,100

7

Asos

Clothing

Asos Black Friday

8,100

8

Next

Clothing & Home

Next Black Friday

8,100

9

Tesco

Supermarket

Tesco Black Friday

8,100

10

Nike

Sportswear

Nike Black Friday

6,600

11

Asda

Supermarket

Asda Black Friday

6,600

12

Apple

Electronics

Apple Black Friday

5,400

13

Sky

Entertainment

Sky Black Friday

5,400

14

Zara

Clothing

Zara Black Friday

4,400

15

Vodafone

Technology

Vodafone Black Friday

4,400

16

Lego

Toy

Lego Black Friday

3,600

17

Dyson

Electronics

Dyson Black Friday

3,600

18

The White Company

Home

The White Company Black Friday

3,600

19

Target

Retailer

Target Black Friday

2,900

20

The North Face

Clothing

The North Face Black Friday

2,900

Out of all the 1,000+ brands analysed, in the UK it was catalogue retailer Argos that has seen the largest volume of searches related to Black Friday this year! Argos infamously has competitive Black Friday deals on beauty, homewear, technology and more every year. This year, the company even gave their customers a week extra to shop their sales, starting on 19th November. It is no surprise that over 27,000 people searched for “Argos Black Friday” on average this month.

Health and beauty retailer Boots, and department store John Lewis, take joint second place this year with 22,200 searches a month each! The supermarket chain Aldi closely follows with 18,100 searches a month – with savvy shoppers all looking to the infamous middle aisle to save on technology, gaming, gadgets and more.

These are the top 20 brands globally with the most in demand Black Friday deals

The research from Paymentsense also reveals the most searched for brands globally this Black Friday –

Rank

Brand

Industry

Global monthly Search Volume for the Brand Name only

Global monthly Search Volume for

“*Brand* Black Friday”

1

Target

Retailer

45,500,000

5,000,000

2

Walmart

Retailer

83,100,000

550,000

3

Best Buy

Electronics

30,400,000

301,000

4

Amazon

Online Retailer

414,000,000

301,000

5

Kohl’s

Department store

13,600,000

135,000

6

Home Depot

Home improvement

68,000,000

90,500

7

Apple

Electronics

30,400,000

90,500

8

Lowe’s

Home improvement

24,900,000

74,000

9

Nike

Sportswear

30,400,000

74,000

10

Macy’s

Department store

13,600,000

49,500

11

Ikea

Home

83,100,000

49,500

12

Dyson

Electronics

5,000,000

49,500

13

Game

Entertainment

37,200,000

49,500

14

Zara

Clothing

37,200,000

49,500

15

Zalando

Clothing

30,400,000

49,500

16

Costco

Wholesaler

37,200,000

40,500

17

GameStop

Electronics

11,100,000

40,500

18

Sephora

Beauty

11,100,000

40,500

19

Lululemon

Sportswear

7,480,000

33,100

20

Adidas

Sportswear

20,400,000

33,100

The same 1,000+ brands were also analysed looking at global search volumes over the world. Overall, the retail giant Target was the most searched for brand with a staggering 5 million searches a month for “Target Black Friday”. Every year Target offers customers huge savings on gaming, electronics, clothing and more!

With over 9 times fewer searches, multinational retailer Walmart takes second place with 550,000 searches a month. Electronics retailer Best Buyrounds up the top three with a huge 301,000 searches on average this month across the world!

The Psychology behind Black Friday: Why do consumers spend more online during this time?

Head of Consumer Insight, Jon Knott, at Paymentsense commented on the reason why consumers tend to spend more online on Black Friday.

“With coronavirus restrictions affecting the way we shop, the UK saw a slight decrease in Black Friday spending in 2020, according to Statista. However, this year it is predicted a record amount will be spent on Black Friday deals across the country – with most customers purchasing through online channels.

The infamous overnight queues of shoppers trying to secure their place in line have become less common in recent years. The move to online was always predicted to happen due to e-commerce convenience, easier price comparison, and quick delivery options. However, this transition was sped up massively to the pandemic as the demand for all these features was suddenly very apparent.

Many companies now also expand their deals to start the week before exclusively on site, which has also encouraged people to move online. This deal also lengthens shopping momentum, which is the impulse to keep shopping after an initial purchase. E-commerce stores, especially fashion brands, have also emulated the real-in store experience by promoting add-ons with features such as ‘frequently bought with’ or ‘complete the set’. Alongside a minimum delivery spend, meaning customers are being tempted to spend more than intended.

When paying for items physically via card or cash payments, it’s easier to keep note of how much you’ve spent. Whereas with online shopping, you can easily lose track of spending by either buying in bulk, such as multiple sizes, or purchasing items that you can ‘buy now’ but ‘pay later’.

Additionally, office closures mean people are spending less money on amenities, such as traveling or parking. Working from home also frees up a lot of spare time – the average Londoner’s commute is 1.2 hours per day. Online shopping is then a leisure activity and form of escapism that we can use to fill up the excess of free time we find ourselves with.

This said, long physical queues are not a thing of the past just yet, as both online and offline Black Friday deals attract many customers in the UK to shop impulsively to secure limited time offers in fear of missing out.”