Antler is set to open its UK flagship at 100 Regent Street, bringing a new two-floor retail concept to London centred on product interaction, hospitality and events.
Antler will open its UK flagship store at 100 Regent Street, London, on 21 April 2026, marking the brand’s first standalone UK store under its new ownership. The company positions the launch as a significant step in its retail expansion strategy.
Spanning two floors and more than 2,400 sq ft, the store has been conceived as the home of Antler in the UK market. The space is designed to express the brand’s positioning through lighting, materials and scent, while presenting its luggage, bags and travel accessories in a more immersive retail environment.
Design-Led Retail Concept
Designed in collaboration with Checkland Kindleysides, the flagship combines natural materials with a micro-cement finish running from floor to ceiling. On the ground floor, a bespoke six-metre table forms the main focal point and is intended to encourage customers to handle and open products.
The same level also features a floral installation by Hamish Powell, as well as a quieter area at the rear for pause and refreshments. According to Antler, the space is intended to balance product display with a slower, more considered customer experience.
Lower Ground Floor and Brand Elements
The lower ground floor introduces a second retail space alongside a more lounge-like setting designed for discovery. According to Antler, the area can also be adapted into a showroom and events venue for talks and other cultural programming.
Furniture throughout the store has been designed by Toogood, while staff uniforms were created in collaboration with Studio Wylder. The opening also marks the introduction of the Antler Monogram, a new brand code that will launch with a flagship-exclusive cashmere scarf and throw, packing cubes and a candle in the brand’s signature scent, Shared Worlds.
“The opening of our Regent Street flagship is a defining moment for Antler and a powerful statement of our ambition. This store brings our brand to life as a destination that expresses our values, our heritage and our confidence in the future of physical retail, while creating a new, meaningful way for customers to engage with Antler. Regent Street provides the perfect stage for the next chapter of Antler’s growth.”
Kirsty Glenne, CEO at Antler
The company said the launch follows four consecutive years of double-digit profitable growth, with global sales reaching £52m, up 17% year on year. It also said investment in bags and accessories has broadened the brand’s reach beyond core luggage, with Antler targeting £100m in global sales by 2029 as it expands into a house of brands that includes Paravel and Nere.
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