British travel brand Antler has announced plans to open its first UK store since the company’s reimagination in 2023. The new flagship at 100 Regent Street, London is set to open in early 2026 and marks a significant step in the brand’s retail journey.
The store will span two floors and cover more than 2,400 sq ft, designed to deliver a distinctive retail experience that showcases Antler’s full collection of luggage, bags and travel accessories. It will be the first standalone UK location to present the brand’s updated identity in a physical setting, following a one-year residency on Spring Street in New York and a London pop-up at Selfridges in 2024. Positioned at the southern end of Regent Street, Antler will sit alongside other British names including Burberry and Mulberry, underlining its premium retail positioning.
The opening is part of a wider retail investment strategy, with Antler planning to launch at least three stores across the UK and international markets over the next three years. The move reflects the company’s belief in the importance of physical retail as a way to deepen connections with customers and strengthen brand presence globally.
The design of the Regent Street flagship will combine heritage and modernity, highlighting Antler’s legacy while incorporating contemporary touches. Materials chosen will complement the historic architecture of the area while creating a space that invites exploration of the brand’s updated product offering.
Kirsty Glenne, Managing Director at Antler, said:
“Opening our first UK store on London’s iconic Regent Street is a defining moment for Antler. When we began the brand and business transformation journey 3 years ago, we couldn’t have envisioned a more fitting location. Regent Street’s global reputation and rich history make it the ideal setting for the next phase of our brand journey in our home market. It truly puts Antler back on the map in a significant way.”
Laura Thursfield, Retail Leasing Director at the Crown Estate, added:
“We are delighted to be welcoming Antler to open their UK flagship store on Regent Street. This iconic store will be in good company alongside other leading British brands including Burberry, Mulberry and Jo Malone. We are excited to support Antler on the next step of their journey in this globally renowned shopping destination. This new addition follows our recent acquisition of 100 Regent Street and will be integral to the delivery of our wider plans for Regent Street and St James’s.”
Since its rebrand in 2023, Antler has achieved double-digit sales growth for three consecutive years and expanded its portfolio with the acquisition of U.S. luxury luggage label Paravel. These milestones, together with the Regent Street opening, reflect Antler’s ambition to become a leading global house of travel brands.
