Victoria Leeds, owned and operated by Redical, has confirmed the signing of contemporary jewellery brand APM Monaco, which will open its first standalone boutique in the north of England. The store is set to launch within the destination’s Victoria Quarter, spanning 1,300 sq ft over two floors.
The announcement marks a key development in APM Monaco’s expansion across the UK. The brand, known for its modern jewellery inspired by Monaco’s aesthetic, operates hundreds of boutiques across more than 25 countries. This Leeds opening will be the brand’s first independent location in northern England, aligning with its ongoing European growth.
APM Monaco will join an expanding roster of premium jewellers at Victoria Leeds. Recent arrivals include Dinny Hall, which opened its first store outside London, and long-established names such as Boodles, Berry’s, and Daniella Draper. This concentration of high-end jewellers continues to define Victoria Quarter as a destination for luxury retail.
Rachel Bradburn, Head of Leasing at Redical, said: “APM Monaco joins Victoria Leeds at an exciting moment. Their balance of elevated design and accessible luxury presents a compelling new dimension to our jewellery mix. Choosing our destination for their first standalone store in the north underlines our growing profile as a go-to location for leading heritage and contemporary names. We look forward to seeing APM Monaco’s unique character come to life at Victoria Leeds.”
APM Monaco’s design approach fuses the elegance of Monaco with trend-led, street-style influences. Its collections use sterling silver – often from recycled sources – and zirconia elements, supporting the brand’s aim to offer a luxury aesthetic at a more accessible price point. Under the direction of Creative Director Kika Prette, APM Monaco releases new themed collections monthly, with typically 40 to 50 pieces influencing not only the product range but also marketing and in-store presentation.
This latest signing continues the momentum at Victoria Leeds, which has recently welcomed other new names to its portfolio, including the northern debut of fashion label Wax London. These openings underscore Victoria Leeds’ positioning as a platform for brands expanding outside the capital.
Lunson Mitchenall and Central Retail acted on behalf of Redical in the deal, while KLM Real Estate represented APM Monaco.
