Hartlepool-founded independent designer fashion retailer BADGE is to open an outlet store at Dalton Park Outlet & Outdoors in County Durham.
The 1,640 sq ft store will carry BADGE’s edit of internationally recognised brands, including Stone Island, C.P. Company, Lacoste, BOSS, Armani, Sandbanks and Moose Knuckles. It will strengthen the outlet’s premium menswear offer and also bring an additional selection of ladieswear and kidswear.
Known for pairing sought-after labels with knowledgeable, personal service, BADGE has built a loyal following across the North East, and the Dalton Park store marks the next stage of growth for the independent retailer.
Its arrival follows the opening of Belstaff at Dalton Park earlier this year and is part of Global Mutual‘s strategy to grow the outlet’s menswear category. Together, the two additions will increase Dalton Park‘s menswear footprint by 27.4% in 2026.
“A compelling outlet offer is built through carefully considered adjacencies, bringing together brands that complement one another while giving customers a fresh reason to return. The arrival of BADGE demonstrates our strategy to build further depth within menswear, a category that continues to show strong appeal among Dalton Park customers.
Nicky Lovell, Head of Designer Outlets and Brand Relationships, Global Mutual
“Bringing an established independent North East retailer together with internationally recognised brands adds a distinctive dimension to our fashion line-up. BADGE’s decision to open at Dalton Park reflects the momentum behind the destination and the environment we are creating for brands to grow.”
Other recent signings at the outlet include French Connection and Crocs, which is opening its first North East outlet store there.
“As a North East-founded business, choosing the right location for our next store was particularly important. Dalton Park’s established reputation as a leading outlet destination with a strong regional catchment and evolving premium fashion line-up made it a natural fit for BADGE.
Ian Jobling, Founder & CEO, BADGE Clothing
“We are looking forward to bringing our selection of designer brands to the destination and introducing the BADGE experience to new customers across the region.”
Further details, including the confirmed opening date for the store, will be announced shortly.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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