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Bluewater has announced that two global fashion brands, Bershka and Pull&Bear, will be joining its retail line-up before the end of the year. The duo of Spanish brands will each occupy 10,000 sq ft units, with a combined footprint of 20,000 sq ft. Building work will start later this month on the Lower Rose Gallery, where the two stores will open next to each other, close to Uniqlo.

The Bershka store will bring together the brand’s three lines – Bershka, BSK, and Man – while the Pull&Bear branch will stock the full collection of menswear and womenswear.

PullBear 7
Pull & Bear

Bershka was founded in 1998 to cater for adventurous young people who are aware of the latest trends and interested in music, new technology, and social media. The brand’s womenswear is split into two lines: Bershka and BSK. The former focuses on trend-led pieces with a range of denim, casual-wear, and eveningwear, whilst the latter focuses on pop-culture. The Bershka Man line offers casualwear, sportswear, and fashion-led trend pieces. Alongside the three core lines, Bershka offers a wide range of accessories and footwear.

Established in 1991, Pull&Bear has almost 1,000 stores worldwide. Its fashion philosophy is to take the latest international trends, mix them with street and club influences, and rework them into comfortable, easy-to-wear garments.


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James Waugh, Centre Director at Bluewater, commented, “Bershka and Pull&Bear are two international fashion brands that our guests have told us they’ve been keen to shop at in Bluewater for some time, and we’re excited to be finally welcoming them to our retail line-up. The two new stores will be worth the wait for our guests, with a huge combined footprint of 20,000 sq ft, and we are delighted to be home to the brands’ first Kent-based stores. We will be announcing more details on the arrival of both brands in due course, with expected opening dates to be shared as soon as possible.”

The addition of Bershka and Pull&Bear enhances Bluewater’s already diverse fashion offering, providing shoppers with more choices from popular international brands. Both stores are set to become key destinations within Bluewater, attracting fashion-forward customers looking for the latest trends and styles.

With the inclusion of these two prominent brands, Bluewater continues to strengthen its position as a leading shopping destination in the region, committed to bringing a wide array of retail experiences to its visitors.

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