Boux Avenue has officially launched its new flagship store at The Trafford Centre, bringing its latest retail concept to Manchester as part of an ongoing investment in its physical store portfolio. The 175 sqm site reflects the brand’s commitment to combining high street accessibility with a premium lingerie shopping experience.
Founded in 2011, Boux Avenue is known for offering stylish, affordable lingerie, nightwear and loungewear. Since its inception, the brand has positioned itself between value and luxury, catering to a wide customer base with inclusive sizing and design-led collections. Over the past decade, it has grown to become a recognised name on the UK high street, with a footprint across key shopping centres and city centres nationwide.
The new Trafford Centre location features Boux Avenue’s latest store design, aimed at delivering a more personalised and premium environment. Central to the redesign are upgraded fitting rooms, which include concierge call buttons, adjustable lighting and a bespoke bra-fitting service, core features designed to enhance the customer journey and provide greater comfort during in-store consultations.
This flagship opening signals the brand’s renewed focus on bricks-and-mortar retail, following the recent unveiling of a long-term lease store at Manchester Arndale. Both openings mark a return to key high-footfall destinations and are intended to align Boux Avenue’s physical presence with its growing online operations.
The refreshed store layout embraces a modern, clean aesthetic, with visual merchandising that highlights seasonal collections and bestselling ranges. Combined with tailored services and improved in-store navigation, the Trafford Centre store offers an elevated retail experience that supports both style and function.
