Will inflation see a surge in supermarket loyalty schemes in the UK?
As Brits continue to face an inflation crisis with the cost-of-living continuing to surge, are supermarket loyalty schemes enough to retain customers? Cheetah Digital’s...
The future of shopping is phygital
AI assistants, social media shopping, immersive shopping experiences aided by augmented reality, click and collect...The number of new shopping formats and possibilities boosted by...
Making the most of the online marketplace revolution
It is a great time to be a consumer – never before has there been so much online choice. One of the consequences of...
How UK retailers can use the ‘power of mobile’ to attract customers
In the UK, it’s estimated that people spend an average of four hours every day clicking, tapping, swiping, and watching on their mobile devices...
UK retailers: Get ready for ‘back to school season’
As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways....
Q&A: Chris Muscutt, Head of MarTech at PepsiCo
To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. According to a new eConsultancy...
‘Reclaiming’ lost loyalty for high-street brands via the Metaverse
Mark Zuckerberg has tongues wagging with big claims about his “Metaverse”, and while he’s since shed very little light so far on what this...
TikTok: From Spotify’s Ally to Enemy
Earlier in March, TikTok (through its parent company ByteDance) announced the launch of their all-in-one platform for music marketing and distribution SoundOn. Then in May, TikTok filed a trademark application for the service,...
The retail tech evolution – Fit-out providers must keep up with pace of change
As pioneering supermarket chain, Amazon Fresh, ramps up its UK investment with five new stores announced this month, Richard Evans, Key Account Director at...
The majority of UK consumers shun social shopping and a third increase use of...
New data has revealed that 56% of UK consumers have never purchased from a social media site using in-app shopping features, despite over a...