Voice commerce and the opportunity for retail
Voicetech has quickly gone from a ‘nice to have’ side-project for businesses to being poised to become a legitimate, key channel; both in terms...
How digital commerce can create emotional and unique shopping experiences
The race for a digital strategy and its fastest possible implementation has never been more relevant than today. COVID-19 and the onset of social...
Fashion’s new trend: The rise of resale
You only need to take a walk down Oxford Street at the moment to see that things are changing. And no, we’re not talking...
The UK is leading in the ecommerce explosion
Ecommerce has been on the steady rise for years, but as online retailers continue to absorb a greater share of total retail expenditure, more...
Utilise AI to lessen brand identity gap
Through forced closures, physical restrictions and mitigating measures, the pandemic has posed threats that have forced retailers to rethink their entire sales and marketing...
Peak trading and the opportunity behind unplanned demand
Following the second lockdown announcement, it is clear that we will all have to stop clinging onto the idea of the new or the...
Popularity vs Personalisation: Which is a better influencer marketing tactic?
Following the coronavirus pandemic, print-advertising and in-person traditional marketing methods are coming to an end. The Advertising Standards Authority (ASA) are even hotter on regulations regarding transparent advertising hashtags #Ad...
How customer counting could be changing in retail
For retailers, using tools that analyse Wi-Fi have been a well-established and proven way to track which stores customers are visiting and the frequency...
How technology can help retailers stabilise and rebound from Covid-19
This is an exceptionally challenging time for retailers. The industry had showed signs of stabilising and recovering over the summer. But rising Covid-19 cases...
New year should spark new commitments in eco-ecommerce
Both businesses and individuals alike will be welcoming the New Year with relief following the extent of uncertainty and disruption of the past months.
Of...
