Charlotte Tilbury is celebrating her innovative fragrance launch by inviting guests to explore a mesmerising universe through a multi-sensory pop-up event. This unique experience invites attendees to traverse six distinct worlds, each representing a different fragrance and emotion from her new collection.

Upon entering through a kaleidoscopic archway shaped like an oversized version of Charlotte’s ornate fragrance bottles, visitors will embark on a journey through rooms that blend scent with sound and sight. Each room is designed to manifest the specific emotion enhanced by its corresponding fragrance.

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Guests will encounter the world of Love Frequency, enveloped in roses and romance, evoking all-encompassing feelings of love. In the Joyphoria room, the euphoric happiness of a joyful summer paradise awaits. The allure of More Sex offers an irresistible, captivating environment of passion and sensuality. The Magic Energy room reawakens visitors with the grounding energy of a magical forest, while Calm Bliss provides a serene oasis of peace and harmony. Finally, the Cosmic Power room immerses guests in the mystical and celestial wonders of the cosmos.

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At the end of the journey, a pop-up beauty wonderland allows visitors to test each emotion-boosting fragrance. Additionally, Charlotte’s new Fragrance Profiler offers personalised recommendations, with free samples for guests to take home.

Creative Retail Awards - TICKETS NOW ON SALE!
19 September 2024, London

Join the excitement and prestige of the Creative Retail Awards, the ultimate celebration of innovation and excellence in retail, leisure and hospitality design, offering unparalleled opportunities for recognition, networking and celebration.


This enchanting event not only showcases Charlotte Tilbury’s groundbreaking new fragrances but also offers a captivating experience that beautifully merges the worlds of aroma and emotions.

When & Where:

Protein Studios, 31 New Inn Yard, London EC2A 3EY

10th – 19th May 2024
Monday – Saturday 12pm – 8pm
Sunday 12pm – 6pm