Charlotte Tilbury Beauty To Launch In 31 Boots Stores
The launch brings Charlotte Tilbury Beauty into selected Boots stores nationwide, combining product discovery, beauty services and in-store consultations across makeup, skincare and fragrance.
Charlotte Tilbury Beauty will make its Boots debut on Friday 3 July, launching in 31 stores across the UK.
The rollout brings the brand’s makeup, skincare and fragrance into selected Boots stores, following customer demand online. According to Boots, Charlotte Tilbury Beauty has been among the most searched-for beauty brands on boots.com, attracting thousands of searches every month.
The launch will introduce dedicated Charlotte Tilbury Beauty counters across all 31 participating stores, combining the brand’s retail theatre with artistry-led services, personalised consultations and product storytelling.
Customers will be able to shop more than 500 products and shades in store, including Magic Cream, Airbrush Flawless Finish and Pillow Talk lipsticks. The range spans makeup, skincare and fragrance, with products available across skin tones, ages and beauty routines.
The partnership also brings together Charlotte Tilbury’s artistry approach with Boots Beauty Specialists. Customers will be able to access personalised beauty advice, tailored product recommendations and bookable one-to-one services led by Charlotte Tilbury artists, including wedding and occasion makeup and express facials.
“Darlings, my mission has always been to empower everyone, everywhere to feel and look like the most beautiful, confident versions of themselves. I am so thrilled that we are now bringing Charlotte Tilbury into select Boots stores across the UK this summer – joining forces with another great British beauty icon that customers know, love and trust. “For years, I have received countless messages from people asking, ‘When is Charlotte Tilbury coming to Boots?’ Well, darlings, the wait is over – we are finally making your beauty dreams come true! Bringing Charlotte Tilbury to people that may not be near an existing Charlotte Tilbury location! Now, more people than ever will be able to experience my award-winning beauty secrets within their local communities. I cannot wait for Boots customers to experience the magic of Charlotte Tilbury for themselves!”
Charlotte Tilbury CBE, President, Chairman, Chief Creative Officer & Sole Founder of Charlotte Tilbury Beauty
The launch comes as new research from Boots and Charlotte Tilbury Beauty highlights the continued role of stores in beauty shopping. The survey of 2,000 UK women aged 18 and over, conducted by Censuswide in June 2026, found that 75% of consumers opt to purchase in store after first seeing a product or brand online.
The research also found that 87% of consumers value tailored advice when shopping for beauty products, while 87% prefer to see or trial products in person before purchasing. A further 80% actively seek in-store beauty experiences such as personalised recommendations and product testing before buying.
“We are delighted to welcome Charlotte Tilbury Beauty into 31 Boots stores nationwide. Our customers have long been asking for Charlotte Tilbury, and we are incredibly proud to bring one of the world’s most influential beauty brands to even more communities across the UK. “Our stores are designed to be immersive spaces where beauty discovery meets expert advice, and this launch further strengthens our premium offering. It reflects our commitment to giving customers access to the most exciting and sought-after brands, combined with the trusted expertise they expect from Boots.”
Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots
Charlotte Tilbury Beauty will be available in 31 Boots stores from Friday 3 July. Customers will be able to find their nearest stockist through a dedicated store locator on boots.com.
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