What does a loyal customer look like?
It’s difficult to overstate the importance of loyalty. It’s an essential part of how we live our lives; it permeates countless choices that we...
RFID is a key technology in digital transformation
There is no doubt that in recent years digital transformation in retail has accelerated at pace. Technology has advanced significantly and with brands now...
Empowering store associates to transform your retail customer experience
There is no denying that modern retail technology – and digitisation of the retail sector – is transforming everything about what shoppers want and...
Managing retail touchpoints for a positive customer experience in an omnichannel context
The retail environment has witnessed many changes during the past couple of years. Having found out that “traditional” management tools have become less relevant,...
Avoiding Christmas chaos through technology
It’s no secret that Covid-19 has disrupted countless winter plans for both businesses and consumers over the last two years. In 2022, while we...
What is Gen-Z really looking for from their shopping experience?
Over the last few years, we’ve seen rapid innovation across the ecommerce universe. Customers – and more specifically Gen Z – want retail experiences...
A Retailer’s Guide to Authentic Influencer Partnerships
When working with influencers on video content, retailers often struggle to strike the right balance between brand messaging and influencer content. Ensuring content remains...
Second-hand shopping and upcycling soar as Brits cut back on spending
New research* reveals that Brits are increasingly turning to second-hand shopping and ‘upcycling’ items they already own to save money in the cost-of-living crisis.
The...
When brand purpose leads to real impact
What does it mean to be a purpose-led brand? For me it’s about advocating and driving change on issues genuinely linked to our business...
Live shopping: how TikTok can help the UK catch up
Live shopping is simply teleshopping evolved. The central premise is a live-streamed shopping event where companies can show off product capabilities in real-life settings...