Blending Digital and Retail Experiences for Superior Customer Service
Sarah wants to buy a new pair of shoes. She starts by looking online to compare prices and styles. When she visits her local...
Consumers Place More Value on Product Information Delivered on Retailers’ Owned Channels, Compared to...
When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such...
How Online Commerce and Traditional High Street Weigh Up in 2024
Headlines surrounding the UK high street would suggest doom and gloom. Upheld as an iconic part of British commerce, seeing major names endure struggles...
5 Ways to Drive Retail Business Growth with First-Party Data
In an era marked by escalating worries regarding data privacy, the deprecation of third-party cookie tracking and the relentless demand to achieve greater results...
Answered: The 5 top questions every European retailer has about first-party data
In a data-saturated world, the pathway to uncovering valuable insights hinges on the strategic utilisation of first-party data. From grasping customer preferences to executing...
Retailers Target Trio of Priorities To Build Connections With Customers, New American Express Research...
A combination of bricks and mortar expansion, e-commerce improvements and greater investment in marketing are key priorities this year for UK retailers in efforts...
The Dos and Don’ts of First-Party Data for European Retailers
Turning first-party data into useful insights is challenging. But with more pressure than ever to hit revenue goals, European retailers must find smarter ways...
