An emotionally connected customer community leads to better marketing ROI, says study
Retailers that use their brand communities to create emotional connections with their customers see a greater ROI from their marketing investment, a new study1...
New report reveals the retailers with the best brand logos
The Nike swoosh, the bitten fruit of Apple and Mickey Mouse’s simple silhouette have been voted the best brand logos of all time, according...
Why brand reputation is important and how to improve it
A businesses brand reputation can be the making or the breaking of their operations, deciding how much profit they can earn, and how they...
The Very Group Renews DemandTec Markdown Optimisation
Online retail giant The Very Group will continue to enhance its pricing strategies with DemandTec Markdown Optimisation. The Very Group’s three-year renewal expands upon...
Leyland SDM boosts employee engagement and store efficiency with YOOBIC to support rapid business...
Leyland SDM, the decorating and DIY specialist, has digitised in-store processes and colleague communication in partnership with YOOBIC, the digital workplace solution for frontline...
Retail needs a new operating system
Few sectors were hit as hard by the COVID-19 outbreak as retail. Analysis by Tradeshift shows that the volume of transactions across retail supply...
Watermans partners with THG Ingenuity
Watermans is excited to announce their partnership with THG plc’s end-to-end e-commerce division - THG Ingenuity - and the launch of the new WatermansHair.com D2C site, to help accelerate the digital...
Price Optimization MythBusters: How to Meet Shoppers’ Needs While Achieving Your Business Goals
The retail landscape, which is challenging even in the best of times, has vastly increased in complexity, volatility and unpredictability in the past decade....
Unlock the full potential of Bodycams
Front line staff are increasingly being issued with body worn video cameras (bodycams) to capture a secure point-of-view record of what happened during an...
The future of shopping is personal
Online brands are starting to recognise the appetite for personalised shopping experiences and one of the most significant changes in the fashion industry is...