Just 3% of European retailers currently use behavioural personalisation, leading to lost conversions and...
Lack of meaningful personalisation is costing brands lost conversions, leaving revenue opportunities on the table at a time when customer caution is lengthening buying...
Forget Superstores: Could Independent Retailers Establish Media Networks Too?
Retail media ad slots are flying off the shelves. Bolstered by digitised loyalty schemes, most major supermarkets are unveiling retail media platforms, while ecommerce...
Small Businesses Win Hearts: Warm Welcomes, Complimentary Samples and Exclusive Birthday Discounts Elevate the...
In an era marked by financial caution, the dynamics of shopper loyalty are shifting, particularly in light of the ongoing cost-of-living crisis. A comprehensive...
Superdrug Enhances Loyalty Scheme with VIP Rewards Through Mobile App
On 25th October, a fresh wave of rewards beckons the Health & Beautycard members of Superdrug as the retailer launches VIP Rewards on its...
91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads, according to new...
Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, the latest research from...
‘Ok’ to ‘Amazed’ – Tapping into the Psychology of Personalisation to Make Brand Related...
The evolution of shopping habits and consumer behaviours over the past decade are well documented, especially for younger generations. What continues to emerge is...
How retailers can use loyalty to win in the age of Shein
There’s no ignoring the ever-growing threat posed by online fast fashion giant, Shein. In fact, most high street value retailers have been struggling to...
Wunderkind announces integration with leading CDXP, Ometria, to help retailers scale revenue with high-performing,...
Wunderkind, the leading cross-channel performance marketing solution, today announced its latest integration with Ometria, the first and only Customer Data Experience Platform (CDXP) designed...
Intersport Cuts New Product Data Processing Time in Half with AI Solutions from Unifai,...
INTERSPORT, the global sporting goods retailer, has reported a 50% reduction in product data processing time, partnering with leading (AI) artificial intelligence platform Unifai,...
Hobbycraft Enhances Shopping Experience for Customers through Launch of New App
Hobbycraft has announced the launch of a new mobile application, providing customers with easy access to thousands of product and project offerings as well...