Charlotte Tilbury Beauty’s flagship counter at Heathrow Terminal 5 has undergone a major refurbishment. Originally launched in July 2019 as the brand’s first-ever travel retail counter, the updated space now offers an enhanced shopping experience with digital screens, interactive services, and exclusive products.
The redesign includes the iconic Charlotte Tilbury Lipstick Plane and Hot Lips Way Finder, both exclusive to travel retail locations. The updated counter aims to create a personalised beauty destination for travellers, showcasing the brand’s best-selling products and exclusive travel sets.
To mark the relaunch, the brand hosted a ‘Radiant Re-Opening’ event during February half-term. Travellers passing through Terminal 5 experienced a range of activities, including live music, personalised product engraving, and premium Glow + Go skincare services.
The revamped counter features a full-sized Charlotte Tilbury Skincare Bar and a newly introduced Lead Artist demonstration table. These additions allow for more interactive sessions with Charlotte Tilbury Pro Artists, offering tailored beauty consultations. The counter also provides a range of complimentary services:
Free 15-minute services:
• Glow + Go Express Facial
• Find Your Foundation Match
• How To Contour
• Charlotte’s Signature Eye, Lip or Brow
• Find Your Perfect Scent Match
Free 30-minute services:
• Fly Flawless: An express facial incorporating a cleanse, mask application, and hand and arm massage, finished with complexion-perfecting coverage.
• Beautify Before You Fly: A tutorial on beauty techniques to help customers look and feel their best while travelling.
Gregoire Walter, General Manager for Travel Retail at Charlotte Tilbury, expressed enthusiasm about the refurbishment: “With over 40 terminals worldwide, our flagship store at London Heathrow Terminal 5 has always held a very special place in our hearts as it was our very first travel retail counter. Its recent renovation brings us immense joy, and we eagerly look forward to welcoming passengers from around the globe.”
Delphine Poultney, Head of Beauty for Avolta in the UK, highlighted the enhanced customer experience: “We’re delighted to have refurbished Avolta’s original Tilbury Terminal counter at the front of our flagship World Duty Free store in Heathrow Terminal 5. This was the first Charlotte Tilbury counter in travel retail, and as part of this refurbishment, we have included more consultation touchpoints, so that there is an increased focus on service. Dedicated areas are also featured for skincare, fragrance, and grab & go gifting. Our customers are going to love the Tilbury experience at this new-look counter!”
