Four new Peacocks concessions and two Bonmarché locations are joining Co-op stores this month as the retailers extend their store-within-a-store partnership across the UK.
Co-op is expanding its store-within-a-store partnership with Peacocks and Bonmarché, with six new fashion concessions opening this month and taking the combined total operated by the two retailers within Co-op stores to 20.
Four new Peacocks concessions are opening at Co-op stores in Cranleigh, Surrey; Machynlleth, Powys; Kippax, Leeds; and Whitby, North Yorkshire. The additions take the number of Peacocks concessions within the Co-op estate to 13.
UNP Co Op 47117 Porthcawl Wales
Bonmarché is meanwhile adding two locations at Co-op stores in Lampeter, Ceredigion, and Shotts, North Lanarkshire. They follow four Bonmarché concessions opened within Co-op stores earlier this year and take the total to seven.
Peacocks and Bonmarché are investing in their physical store estates and opening in new retail locations. The two fashion retailers have also previously taken space together, including a combined Peacocks and Bonmarché store at Atria Watford.
Expanding the Store-Within-a-Store Format
Co-op is using the store-within-a-store format as part of its approach to introducing additional services and retail offers within its stores. The concessions are intended to extend consumer choice locally while giving Peacocks and Bonmarché access to additional communities.
The fashion offer spans wardrobe essentials, seasonal ranges, nightwear, accessories and footwear. Bonmarché stores include collections involving brand ambassadors Lisa Snowdon and Lorraine Kelly, alongside its Dash and Autonomy brands.
Peacocks’ offer includes collections involving Dani Dyer, Louise Redknapp and Michael Owen, as well as the Dani Dyer Mini Collection for children.
“We’re delighted to announce the opening of further Bonmarché concessions within Co-op stores in Lampeter and Shotts – following the successful launch of four branches inside Co-op stores earlier this year. “This new ‘store in store’ concept allows us to showcase our full fashion offering, including our latest collections and exciting celebrity collaborations. “We’re excited to become part of these new communities and offer customers stylish womenswear at exceptional value. This partnership also reflects our continued investment in the local high street, with over 225 Bonmarché stores across the UK, and we want to give a huge thank you to all the teams involved.”
Amanda Waterfield Retail Director, Bonmarché
“We’re so excited to open a further four Co-op concessions stores across the country, adding to the seven the new Peacocks stores we have opened this year, so far. “With our new Autumn ranges, classic Christmas pjs and winter accessories available in-store now, shoppers can be sure to get everything they need to get ready for the new season at Peacocks.”
Sharron Lamb Retail Director, Peacocks
“We are delighted to grow our partnership with Peacocks and Bonmarché, and to work with them to unveil their latest in-store concessions. Co-op is committed to backing high streets and communities, and we work to ensure our stores are more than just a shop. We aim to create a destination in communities combining great quality products, value and deals along with a compelling range of added services – all at the heart of local community life. “Providing a home for Peacocks and Bonmarché inside the local Co-op enables them to bring their latest value fashion collections to more communities, at the same time providing a new store, employment opportunities and additional consumer choice, locally.”
Kevin Buchan Head of Partnerships, Co-op
The six openings take the combined Peacocks and Bonmarché concession network within Co-op stores to 20 locations.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
