The Sloane Stanley Estate has confirmed that luxury outerwear brand de Savary London will open its first pop-up store at 322 King’s Road, representing the brand’s first entry into physical retail.
Occupying a 1,644 sq ft space until the end of the year, the store will showcase de Savary London’s full range, including leather jackets, wool coats, tops, and trousers. The brand’s collections focus on high-quality fabrics and a design ethos centred around refined, timeless style. This location offers customers the first opportunity to experience de Savary London in person.
This pop-up forms part of a wider pattern of retail activity on the Sloane Stanley Estate, which has recently hosted several digitally native brands trialling physical spaces. Earlier this year, Minka Dink returned to the King’s Road for its second Chelsea pop-up, alongside other names such as Addison Ross, KayaNuka and Wiggy Kit.
Hannah Grievson, Property Director at Sloane Stanley, said: “As brands such as de Savary London take the leap into physical retail, it’s vital that they do so in a location that pulls in their core demographic, and a place that is trusted and well-known amongst the consumer to build excitement. Our location on the King’s Road not only brings the customer to the store, but our expertise makes that transition smoother by offering ongoing support as brands test the physical retail waters for the first time.”
Natasha de Savary, Founder of de Savary London, said: “The King’s Road is the perfect location for our first ever physical retail presence. de Savary London is defined by its craftsmanship and timeless design, and opening here, alongside such inspiring brands and with the support of Sloane Stanley, feels like a natural next step for us.”
The brand will join a number of established clothing and accessory retailers within the Estate’s portfolio, including Aspiga, Penelope Chilvers and Pink City Prints. The Sloane Stanley Estate is represented by Miles Commercial and Levy Real Estate.
