This week, ESHO, the clinically inspired and doctor led cosmeceutical brand from Dr Tijion Esho MD, is opening a dedicated ‘tweakments’ space in the UK luxury retailer FLANNELS. Coinciding with FLANNELS launching a brand new space in Liverpool in June, ESHO products will be available to purchase in person for the first time, alongside the new one of a kind clinic.
Dr Esho MD has chosen FLANNELS as its first in person retail partner due to its luxury reputation with simultaneously none of the pretension associated with mega-brand boutiques. FLANNELS takes northern spirit into account and always prides itself on accessibility. The new Liverpool store boasts seven floors and 120,000 square feet – the behemoth space formerly owned by Owen Owen will play host to an expansive fashion offering, dynamic beauty edit, two restaurants, a roof terrace with incredible views of the city. The destination is also a first for Liverpool with the size of store and amenities it will bring to the city.
The space Dr Esho MD will host in Flannels’ Liverpool store is a social media ready clinic with 4K live streaming screen which transmits to the shop floor, along with a bespoke Hydrafacial suite and Alma laser suite with the most advanced lasers and energy based machines available for Dr Esho’s loyal customers. To top it off, a champagne recovery room will be available for non injectable customers. Dr Esho MD is in notoriously short supply, pulled between patients, his product range and clinics across the UK and Dubai. This new space is set to be the leading destination for luxury treatments where patients can meet and be treated by Dr Esho MD himself.
Formulated by Dr Esho with the ambition to deliver clinic-worthy results at home, the ESHO range launched in May 2021 with QVC and repeatedly sold out, becoming the channel’s fastest ever selling lip product with one ESHO product sold every 30 seconds. The brand went on to have a further sell out moment with beauty e-tailer feelunique, leading to a Year 1 valuation in excess of £3 million. In 2022, alongside the FLANNELS launch, two new products are in the works, due to launch in coming months.
ESHO’s team have created a waitlist for the clinic space, whilst patients wait for the launch – on which they can sign up and metaphorically move up to the top of the list if they share it with friends. The products will also be available for purchase on Flannels online. The launch of the space and products will also see a billboard in Liverpool showcasing Dr Esho as the city’s newest retail resident.
Dr Esho MD, founder of ESHO, says: “We launched ESHO in 2021 with minimal marketing spend and the success we’ve achieved to date is testament to the efficacy of the product range. In 2022, we’ve been so excited to see some incredibly exciting online launches and this bricks and mortar launch means a lot to me as a founder – to see the range in stores in person is a grounding moment and I’m extremely proud of the team who helped create these products. I am very much looking forward to spending time in Liverpool at the tweakments space in the store, and to seeing the products rolled out for the first time.”
Sophie Blackledge, Head of Beauty at FLANNELS says: “Named the ultimate lip expert, we are so ecstatic to be joining forces with Dr Tijion Esho for our most exciting beauty hall launch to date. Renowned for his non-surgical, injection-free treatment, he has truly become a house-hold name in his own right – the master of plumped lips. The pairing between FLANNELS Beauty and Dr Esho is only the beginning of us bringing an added dose of heat regionally – and a huge win for our Liverpool flagship.”
