Dune London has reopened its 1,291 sq ft store at Westfield Stratford City, revealing an enhanced retail space that introduces the brand’s latest flagship concept. Developed by its in-house creative and global store development teams, the redesign brings together premium materials, cohesive layouts, and curated displays to create an immersive shopping experience.
Positioned within one of the UK’s busiest retail destinations, the store features a wide double entrance leading to a champagne gold window tower fitted with a media screen showcasing campaign visuals. Inside, a neutral palette of champagne gold and cream tones complements pale wooden podiums and gold-trimmed glass display areas. Curved plinths and monogrammed seating contribute to a seamless flow and refined store atmosphere.
Accessory displays take a central role in the updated layout, with dedicated walls presenting key handbag styles. These include items that have been spotted on public figures such as Katie Holmes, Bella Hadid and Simone Ashley, reflecting the brand’s expanding profile in the premium accessories market.
Nigel Darwin, CEO of Dune London, said: “As Spring arrives, we are really pleased to reopen our Dune London store in Westfield Stratford City – the store showcases our very latest flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags. Westfield Stratford City is a fabulous shopping destination, and we are delighted to welcome customers old and new into this great new space to see our brand at its best.”
