EE today announced the launch of its new exclusive superfast smartphone delivery and set up service in partnership with tech experts Enjoy. The move forms part of EE’s ambition to provide the UK’s best and most personal, local customer service for customers.

Available initially in greater London, EE pay monthly mobile customers get the ability to order their new smartphone and receive it as quickly as two-hours later the same day, with a personalised setup experience so they can get the most of it straight away.

So whether in the pub, at the gym or staying late at the office, EE plans to make life that little bit easier, by bringing the phone directly to where the customer is.

Smartphone delivery experts are able to get EE’s customers set up and running as quickly as possible. Whether it’s transferring over contacts, photos and apps, or learning about new handset features, EE’s experts aim to make the transition from device to device is as seamless as possible.

Customers can receive same-day smartphone delivery and expert set-up to any location, in a one-hour timeslot that suits their schedule, initally available within greater London

The service comes as research reveals that six in ten Brits (60%) don’t use all the features on their smartphone, because they don’t have time to learn about them. Nearly half (47%) cited losing personal data such as apps, photos and music as their biggest concern when changing their handset. Meanwhile, a third (34%) said the headache of setting up a new phone has previously delayed or prevented them from upgrading.

Marc Allera, CEO at EE, said: “Although we’re a nation of gadget lovers, many people just don’t have the time to learn about or set up the latest features on their new smartphone. With our new superfast, super-flexible and personal delivery service, complete with on-the-spot expert set-up with our partners Enjoy, our customers will get the best smartphone delivery experience in the UK. We want to make getting set up on your new phone just that little bit easier.”

Ron Johnson, Co-Founder and CEO, Enjoy, said: “We understand how important it is to get up and running with your smartphone, and as quickly as possible, so we are thrilled to partner with EE and extend our superfast personal delivery to EE customers in the UK”.