EE is marking Stress Awareness Month by enhancing the retail experience with the introduction of new soothing soundscapes at its UK-first Digital Spa, located in the flagship Studio store at Westfield London, White City. This initiative is part of a broader effort to create a calming shopping environment, in response to research findings that a significant majority of Brits (68%) prefer shopping in a relaxed setting.
In collaboration with Calm, the leading mental health brand with the top app for meditation, sleep, and relaxation, EE has developed three new soundscapes: Ocean, Rain, and Thunderstorm. These are available in the Digital Spa’s immersive sensory room, designed specifically for shoppers to take a moment to unwind.
The Digital Spa offers a unique space where customers can relax and engage in guided meditation, alongside experiencing the new soundscapes. This innovative approach aligns with EE‘s commitment to supporting digital wellbeing and providing a stress-free shopping experience.
Since opening last June, the EE Studio has seen a significant increase in footfall, welcoming 126,000 visitors, which marks a 250% rise compared to the previous EE store at the same location. The Studio serves not just as a retail space but also as a community hub that offers the latest in connectivity and technological solutions for a fully connected lifestyle.
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Dean King, Director of Stores at EE, highlighted the new offerings: “We want to help shoppers get the most out of their shopping experience by giving them a space to relax and recharge. In collaboration with Calm, we have developed three new soundscapes in our one-of-a-kind Digital Spa to help Brits find their retail respite in time for Stress Awareness Month. We hope that shoppers will stop by to recharge their batteries and receive expert advice from our EE Guides on how to support their digital wellbeing.”
The Digital Spa at the EE Studio is open to all shoppers throughout the year, providing a serene escape from the hustle and bustle of the city. Visitors can book a free session to explore the Digital Spa and its calming features at the EE Studio in Westfield London, White City.
