EuroShop 2026 will offer a programme of guided tours from 22 to 26 February 2026 at the trade fair in Düsseldorf. Designed for trade visitors seeking focused inspiration, the tours are intended to provide a concise overview of current innovations across the international retail industry.
Curated by industry experts, the guided tours are conducted in small groups and organised around clearly defined themes. Participants are led to selected exhibitors across the EuroShop exhibition halls, highlighting relevant industry solutions, emerging developments and examples of best practice. All tours are conducted in English.
The tours take place once on the opening day and once on the final day of the trade fair. From 23 to 25 February, they run twice daily, with one tour in the morning and one in the afternoon. Each tour lasts approximately two to two and a half hours. Tickets can be purchased via the official EuroShop ticket shop, with a valid trade fair ticket required for participation.
Themed guided tours
Innovation Tour RetailTech
This tour highlights forward-looking technologies such as AI-based systems, automation and smart store solutions that support digitally enabled and efficient bricks-and-mortar retail. It draws on innovations from the EuroCIS (Retail Technology) dimension.
Guided Tour Energy Management & Optimisation
Focusing on operational efficiency, this tour provides practical insights into how retail businesses can enhance performance and competitiveness through intelligent energy and resource management systems.
Guided Tour Sustainable Materials & Store Design
This tour explores how future-oriented store concepts can be combined with environmental awareness. Exhibitors specialising in shopfitting, store design and visual merchandising present resource-saving solutions for floors, walls, ceilings, surfaces and furnishing elements.
Guided Tour Foodservice Equipment
Presenting technical and digital solutions from the retail catering sector, this tour also includes opportunities for discussion and expert insights. It is free of charge, conducted in German, and takes place on Monday and Wednesday only.
Düsseldorf Store Tour
For the first time, EuroShop is extending its tour programme beyond the exhibition halls with the Düsseldorf Store Tour. This guided experience takes participants into the city centre to explore innovative retail concepts in an urban context.
Selected locations demonstrate how contemporary retail environments are shaped through the interaction of community, storytelling and digitality. Lasting around three hours, the tour focuses on current trends in bricks-and-mortar retail, with particular attention to fashion and food retail. The tour starts at the trade fair site, with tickets available via the official EuroShop ticket shop.
Further tours are offered by EuroShop exhibitors and partners. Information can be found at www.euroshop-tradefair.com/en/program/tours
