The new retail platform’s Dubai launch has been moved to October 2027, with organisers citing the need for stable conditions for exhibitors, partners and visitors.
The premiere of EuroShop Middle East in Dubai has been postponed to 25–27 October 2027.
The decision was made by Messe Düsseldorf and the Messe Düsseldorf Gulf Office, which said the change is intended to ensure the best possible environment for exhibitors, partners and visitors. The postponement is designed to create optimal conditions for the launch of the new retail platform in the Middle East and to provide the international EuroShop community with stable and reliable framework conditions.
The organisers said the move also reflects the standards associated with the international EuroShop portfolio.
Preparations for EuroShop Middle East are continuing, with the teams at Messe Düsseldorf and the Messe Düsseldorf Gulf Office working on the event. According to the organisers, the event has already attracted strong market interest and has won the support of numerous companies and partners from the international retail arena.
“EuroShop Middle East is a project of strategic importance to us and a significant step for the international further development of the EuroShop portfolio. This is precisely why we wish to realise the event in an environment that offers our exhibitors, partners and visitors maximum planning safety and optimal conditions for successful business,” “We are convinced the postponement is the right step to make the event a success long term.”
Petra Cullmann, Executive Director Messe Düsseldorf
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