EuroShop Middle East

EuroShop will expand its international presence with the launch of EuroShop Middle East, scheduled to take place at the Dubai World Trade Centre from 26 to 28 October 2026.

The new event will provide a platform for companies active in store fitting, lighting, retail technology, marketing, food service equipment, energy management and exhibition services. It aims to connect businesses with industry developments in one of the fastest growing retail regions.

“EuroShop Middle East will be a first-class platform for companies wishing to present themselves at one of the fastest growing business and retail locations in the world,” said Petra Cullmann, Executive Director at Messe Düsseldorf. “Our proven EuroShop offerings and structures combined with local know-how provide ideal prerequisites for sustainable success in this highly attractive market environment.”

The show will be organised by the newly created Messe Düsseldorf Gulf Office. “Securing EuroShop Middle East 2026 at the Dubai World Trade Centre marks a significant milestone in our Gulf region strategy. This is just the beginning – our aim is to bring more leading global exhibition brands to the region in the near future,” said Tarek Sibai, Managing Director.

Dubai is viewed as a hub for trade and retail, supported by strong infrastructure and international connectivity. Market research company MBB projects that the UAE will achieve an average growth rate of 5.7 per cent by 2026, with the retail market expected to reach a value of around USD 370 billion.