Flannels and The North Face have unveiled a new in-store concept to coincide with the launch of the SS26 Red Box collection, now live at Flannels’ flagship stores in Leeds and Liverpool.
Designed and delivered by creative agency Syn, the installation introduces a premium, fashion-led environment intended to bring added theatre to the retail experience, while remaining fully shoppable and visually shareable.
The pop-up responds to a new generation of luxury consumers who move between technical performance and lifestyle expression. Positioned at the intersection of premium retail and contemporary youth culture, the space blends high-end retail conventions with a more dynamic, fashion-focused approach.
Industrial detailing is balanced with bespoke upholstery to create a lifestyle-led expression of the brand. A strong use of red defines the installation, forming a literal ‘Red Box’ within the store through high-pile red carpet and custom-printed PVC curtains, while remaining aligned with Flannels’ refined and modern aesthetic.
The SS26 collection is presented through a combination of digital screens, printed lookbooks and curated props, ensuring products remain elevated and easy to navigate. Central to the installation are oversized totems showcasing key pieces from the range, combining large-scale campaign imagery with integrated digital content to create clear focal points.
“Our approach was to land with impact, aligning the campaign with Flannels’ contemporary aesthetic to feel both premium and culturally relevant. With Valentine’s Day approaching, we knew red would prove popular, so we set out to create a space consumers would want to explore and share. The central product totems embodied this – purposefully oversized to block sightlines, encouraging movement through the space. Bringing this global campaign to life in our home city of Leeds, made it particularly special for us. We partnered with local production teams to help fabricate and install each element – adding a final layer of craft, community, and pride to the project.”
Jack Cox, Creative Lead, Syn
“It’s been great working with Syn, their approach has helped us translate the Red Box collection into a physical space that feels elevated and distinctly Flannels. From concept to installation, their creativity and attention to detail have resulted in a truly impactful and immersive experience”.
Emma Pearson-Pope, Senior Marketing Manager, The North Face UK
The activations are open for a limited time at Flannels Leeds and Flannels Liverpool.
Sign up to the free 365 Retail newsletter for weekly news and insight covering retail and hospitality design.
Entries are now open for the Creative Retail Awards, with more than 20 categories available.
