White Stuff is to open a store at Frasers Plus Braehead, expanding the British fashion and lifestyle brand’s physical retail presence in Scotland.
The 2,741 sq ft store is due to open in autumn 2026. According to the centre, its regional catchment area serves a population of 2.2 million people.
The store will carry White Stuff’s womenswear, menswear and accessories, alongside knitwear, denim and dedicated rainwear lines that the brand describes as suited to the Scottish climate.
The brand is known for its patterns, bold colour palettes and use of considered fabrics, developed by its in-house design team, with collections designed to be worn and loved for longer. It will join a fashion line-up at Frasers Plus Braehead that includes M&S, NEXT and Flannels.
“Brands are increasingly selective about where they invest in physical stores, so White Stuff’s decision to open at Frasers Plus Braehead is a positive endorsement of the opportunity this destination presents.
Rachel Scott, Head of Leasing, Global Mutual
For us, the focus is on securing operators that can perform over the long term and respond to what our customers are looking for. White Stuff’s commitment is another example of that approach translating into leasing activity.”
Frasers Group acquired the centre, previously known as Braehead Shopping Centre, in November 2025.
“Scotland has always been an important market for us, and we are excited to be embarking on this next chapter of brand growth in the region. Frasers Plus Braehead was a natural next step for us. It gives us the opportunity to bring the brand to a destination that already attracts a diverse mix of shoppers, families and leisure visitors from across the region. We can’t wait to open our doors and welcome everyone.”
Clare Davis, Cluster Manager, White Stuff
The Braehead signing follows White Stuff’s recent opening at Frasers Plus Designer Outlet Leeds.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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