Today, global athletic apparel brand lululemon launches on Zalando, a leading European online platform for fashion and lifestyle. Customers can now shop the brand’s innovative apparel and accessories for yoga, running, training, and most other sports activities on Zalando’s Fashion Store in several markets.
The direct-to-consumer brand has chosen Zalando as a preferred European partner to offer their assortment online, bringing their vision of greater possibility and wellbeing for all to more customers across Europe.
David Schneider, Co-CEO of Zalando, says: “We are very excited to welcome the beloved and internationally recognized athletic brand lululemon to our platform, and make their products available to millions of our customers in Europe. Fashion is about individual expression and feeling empowered for every occasion, including sports. Partnering with lululemon perfectly plays into this thanks to their innovative and inspiring range of athletic apparel. The partnership with lululemon enriches Zalando’s assortment, and fits with our ambition to continuously elevate the customer experience, by offering the most relevant and exciting brands.”
Sarah Clark, SVP EMEA at lululemon, says: “At lululemon, we are focused on ensuring that our guests can connect with our brand and our ranges whenever and however they want. Our partnership with Zalando will enable us to serve more guests in our existing markets and reach new guests in those markets where we don’t yet have a physical presence, helping us to continue to grow our global community.”
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The lululemon collection launching on Zalando consists of a comprehensive and relevant assortment withproducts ranging from training, running, yoga and lifestyle clothing and accessories. These products already are or will soon become available in Zalando’s Fashion Stores in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Poland, Spain, Sweden and the Netherlands via the Zalando Partner Program and will be fulfilled by Zalando Shipment Solutions.
Claudia Reth, VP Fashion Buying & Assortment at Zalando, adds: “lululemon has been setting the bar in innovation of fabrics, bringing together the best of design and function since their founding in 1998. With the launch of lululemon, Zalando’s customers benefit from an even wider range of high quality innovative products with a focus on fashionable designs, unparalleled fit and functionality. We are excited to partner with lululemon, and we’ll keep focusing on bringing our customers the best and most relevant assortment in fashion, lifestyle and sports on our platform.”
