Gok Wan And Pour Moi Launch ‘Designed To Fit’ Campaign
TV presenter and style expert Gok Wan has partnered with Pour Moi on Designed to Fit, a campaign focused on lingerie and swimwear fit and helping women better understand what works for their bodies.
Pour Moi has partnered with TV presenter, author and style expert Gok Wan to launch ‘Designed to Fit’, a campaign focused on helping women better understand lingerie and swimwear fit.
The Designed to Fit campaign addresses common frustrations around fit and cites an estimate that 80% of women are wearing the wrong bra size. Pour Moi says the initiative is intended to provide information about fit while focusing on comfort, confidence and helping women understand what works for their bodies.
“Fit has always been about so much more than numbers or measurements. It’s about how you feel when you put something on, whether you feel comfortable, confident and completely yourself. Pour Moi are obsessed with fit, and they don’t just care about it, but they want to get it right for every one of their customers. And that’s why I love working with them. I want women to feel empowered to understand their bodies, know what works for them and, most importantly, feel fabulous in what they wear. Because when something fits you properly, you feel the difference.”
Gok Wan TV presenter, author and style expert
“We are delighted to be partnering with Gok again, as we naturally share the same genuine passion to help people feel incredible. Our shared experience and obsession with finding the best fit for each unique body and occasion is unrivalled. He is an absolute joy to work with – and has a fabulous taste in not only bras, but also music!”
Nicola Cosens Chief Marketing Officer, Pour Moi
With Wan leading the campaign, ‘Designed to Fit’ is intended to address misconceptions and frustrations around lingerie and swimwear fit, encouraging women to understand their bodies and make choices based on their individual age, size and shape.
The campaign covers both lingerie and swimwear as part of Pour Moi’s wider focus on fit.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
