Sustainability-driven solution, Dayrize, has been crowned the winner of the 2022 Innovation Awards from Retail Technology Show, the flagship event for retail that brings together Europe’s most forward-thinking retailers and leading tech innovators.

Selected from the 200+ retail technology providers exhibiting at the event, which takes place on 26 & 27 April 2022 at London Olympia, the Innovation Awards celebrate and recognise the most future-forward technologies with the power to transform retailers’ operations.

Left to Right: Matt Bradley, Event Director, Retail Technology Show; Yamell Kuen; Sustainability Researcher at Dayrize; Alex Rutter, UK Director Google Cloud.

With demand for green retailing on the rise, the judges of the Retail Technology Show Innovation Awards were impressed with how Dayrize’s sustainability-driven solution offers advanced impact measurement technology.  This provides transparency throughout the entire lifecycle of a product, making it easy for both consumers and businesses to understand, and ultimately reduce, their environmental impact, at a time when the green conscience – and the green pound – is growing.

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Original research of over 2,000 UK shoppers in the ‘Blue Print for Transformational Retailing’ report showed that almost half (47%) already actively buy more from brands they perceive to be sustainable, rising to 65% of Gen Z demographics.  Meanwhile 60% of those polled said retailers’ commitment to sustainability would become more of an important factor in their buying decisions over the next five years, rising to 67% of 18-25 year olds.

Exhibiting on stand 6A50, Dayrize will be showcasing its award winning, green-retailing solution throughout Retail Technology Show.

Austin Simms, COO and Co-Founder at Dayrize, commented: “We’re overwhelmed to be selected as the winner of the Retail Technology Show Innovation Award from over 200 exhibitors.  The Retail Technology Show showcases the most progressive innovations that help drive retail business forward, and we’re excited that Dayrize has been recognised as a game-changing technology to help transform how retailers connect sustainability with consumers. Thanks to everyone on the judging panel and to our fellow finalists.”

Matt Bradley, Event Director for the Retail Technology Show, commented: “With its trackable and actionable insights on how retailers can reduce their environmental impact, and with the application to make this transparent to shoppers too, Dayrize’s solution was a clear winner among the judges.  We know that consumers now expect retailers’ sustainability efforts to be deeply and genuinely rooted in the brands’ psyche, so by making this trackable for both businesses and customers, Dayrize is helping retailers become greener operationally, while also ensuring this is effectively communicated to shoppers.”

“The Innovation Awards are a hallmark of the very best technologies that truly have the power to digitally transform and evolve retail, and we congratulate Dayrize on a well-deserved win in what was a hotly-contented competition,” he concluded.

The Retail Technology Show’s Innovation Awards were judged by an industry-leading panel, made up of retail leaders from Retail Technology Show’s Advisory Board as well as industry experts, including Retail Reflections’ Andrew Busby, and analysts, including Retail Connections’ Chris Field.