Hellmann’s has commissioned Irish luxury accessories brand Maya Grisham to turn its mayonnaise jar into a one-off, hand-crystallised handbag.
The piece reimagines the familiar jar as a fashion accessory, recreating its blue lid and Real Mayonnaise label in crystals and combining the food brand’s identity with Maya Grisham’s signature crystal craftsmanship.
Founded by designer and creative director Kimberly Tino, Maya Grisham makes handcrafted, crystal-embellished handbags and accessories based on familiar cultural references, in pieces that sit between fashion, art and everyday objects. Its collections include crystal versions of a pint of beer, Kerrygold butter and Quality Street chocolates, and it has made bespoke pieces for brands including Jameson, Pepsi, Johnnie Walker and Keelings.
“Working with Hellmann’s has been such an exciting collaboration for Maya Grisham. It’s an iconic brand that so many of us instantly recognise, and being able to reinterpret something as familiar as a jar of Hellmann’s mayonnaise through our world of crystals, craftsmanship and statement design has been incredibly fun. I love taking everyday icons and transforming them into something completely unexpected, and this collaboration really allowed us to do that.”
Kimberly Tino, Founder and Creative Director, Maya Grisham
For Hellmann’s, the commission presents a familiar product to new audiences through fashion and craftsmanship, an approach other food brands have also taken, including Greggs and Just Eat’s designer bag giveaway for London Fashion Week.
“We are delighted to announce a creative collaboration with designer Maya Grisham that brings our iconic Hellmann’s jar to life as a one-of-a-kind bag.”
Hellmann’s UK Social Team
The Hellmann’s bag joins Maya Grisham’s growing portfolio of crystal handbags and brand commissions.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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