H&M wants to offer customers a truly modern shopping experience that is both flexible and convenient no matter where and how they choose to shop.
Together with Klarna, H&M has now introduced a new unique payment solution in the UK, enabling a frictionless and flexible checkout for customers across all channels. With Pay later, fashion fans who are members of (or join!) H&M’s loyalty program are offered the possibility to shop now and pay later both online and in stores using the H&M app. Invoices are handled within the H&M app where customers can decide how and when they want to pay.
“Shopping at H&M should be convenient, relevant and inspiring and we are happy to now offer fashion fans in the UK a whole new way of paying their fashion finds. Through the partnership with Klarna, we have developed an H&M-unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop,” Toni Galli, Country Manager for H&M UK & IE.
“The foundation of the Klarna and H&M partnership is a commitment to continuously develop smarter, simpler and engaging shopping experiences. We at Klarna are excited to now launch our leading Pay later offering together in the UK, enabling a unique shopping experience for consumers – instore and online,” says Michael Rouse, Chief Commercial Officer at Klarna.
H&M and Klarna plan to launch the new payment solution in a total of 8 markets during 2019 with more markets to follow in 2020. As part of the partnership, H&M and Klarna will continue to develop payment solutions to increase flexibility and convenience even further and make it even easier to shop at H&M, both in physical stores and online.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
