Global fulfilment platform Huboo has expanded its product range by investing in a raft of new services following a significant year of financial, client and commercial growth.
The new offerings aim to enhance the customer experience and are tailored to continue helping the business in its mission to revolutionise eCommerce, by creating a more efficient, simple and transparent approach to fulfilment.
Huboo is on track to help facilitate at least £320m of business in 2023 alone. The company, whose technology enables online retailers to access and complete frictionless, end-to-end fulfilment operations, is on the cusp of introducing a comprehensive returns policy, personalised courier notifications and the promise of personalised inserts in packages to its already considerable roster.
This comes as Huboo recently announced 130% growth over the past 12 months, bringing in more than £20m in new business and adding 1,100 new clients to its portfolio. This means that Huboo is now on track to double in size by the end of 2023.
As a result, Huboo was able to invest in a fully integrated and automated returns management system, territory by territory across Huboo’s far reaching operational network. The system, due to launch in October, provides customers with a self-serve, branded portal for returns validation and initiation, reducing the volume of enquiries made and time spent on manual tasks and processes.
It also offers clear reporting and full visibility on the status of all returns and, in turn, Huboo is able to channel its efforts further towards operational forecasting and resourcing and obtaining valuable data insights, for example return reasons and volumes.
Added to this, Huboo’s personalised carrier notifications offer customers the ability to create custom branded email content which automatically allows consumers to track the status and progress of their order at any stage of the delivery journey. It also allows all shipping data to be tracked in one place, while providing proactive updates and notifications for merchants and their customers.
The benefits of this service result in reduced customer service enquiries, enhanced team insights, boosted brand and digital engagement, better customer service efficiency and cost savings through automation.
Huboo has gone one step further in its personalisation offering and, as of Q1 2024, will include personalised leaflets within an order that contain the customer’s name as a way to nurture brand engagement and loyalty.
Paul Dodd, Huboo’s Chief Innovation Officer, said: “It’s vitally important that we offer unparalleled wraparound support to our customers to make their operations as effortless as possible, regardless of their size or sector. This is why we’re delighted to add a host of creative new solutions to our fulfilment platform that will help them to keep on growing and harnessing new opportunities, all while freeing up time and saving money. It also means that we can continue providing the outstanding level of service that our customers have come to expect as they aim to reach their full eCommerce potential.”
Since it was founded in 2017, Huboo has successfully partnered with a host of well known clients, including leading UK vodka brand AU Vodka and sports clubs West Ham FC and Bristol Sport to help them scale and grow.
This has led to the business being able to offer a high quality, dynamic and competitively priced suite of services, coupled with a UK and European fulfilment model that has a global reach. This approach is carefully applied to brands of all sizes and categories and is underpinned by a human-centric approach to customer service, tech-driven operational solutions and a commitment to continuous improvement.
One of the business’s most recent triumphs included its appointment as one of TikTok Shop’s first UK partners, where Huboo helps users meet demand from consumers seeking to buy products directly via the fast-growth social media platform.
Earlier this year, Huboo introduced a dedicated, duty-free bonded warehouse, which comprises a secure, fully-licensed space in which goods that are liable to import duty and VAT can safely be stored.
Within Huboo’s overall offering, customers have the power to forecast peak season calendar dates, integrate with popular sales channels and marketplaces, access new territories and capitalise on the business’s extensive eCommerce partnership network, which includes Mirakl Connect, PrestaShop and Brightpearl.
In addition to this, Huboo provides each and every one of its customers with clean, temperature regulated ambient warehousing, sustainable packaging options and optimum delivery outcomes, alongside access to major transport networks and 99.9% picking and packing accuracy, same day order dispatch and returns processing as standard.
Businesses are able to monitor every stage of the fulfilment process, in real-time, from an intuitive Client Dashboard, which while offering targeted reporting and key data insights, allows them to track goods, manage transactions, monitor inventory levels, sales and listings by each channel, carry out batch control, stock checking and quality assurance measures and, crucially, keep on top of mounting costs.
